Consumer & Retail

Market research for retail

From product innovation to messaging refinement, our customer and market research specialisms help businesses pick their target segments, redefine their strategy and execute brilliantly, supported by commercially-astute, consumer-centric insights.

“I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”

Alasdair Murdoch | CEO, Burger King UK

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We can help you win at change.

How we drive retail success

Just a handful of the methodologies we can employ to inform your strategies, hone your competitive edge and help you drive long-term sustainable growth.

Cultural strategy & trends

By immersing ourselves in the worlds you seek to conquer, we gather the cultural details that can sculpt your brand’s future.

Innovation & NPD

Stay abreast of consumers’ needs, gain an edge on competitors and break into new markets with insight-driven product and service innovation.

Customer & user experience

Our insights help you truly understand your buyers so you can drive satisfaction, loyalty and profitability at every tur

Brand strategy

A compelling brand can present a feeling of greater quality, attract talent and acquire customers at reduced costs. Is your brand working as hard as it should?

AI & analytics

Our proprietary AI toolkit helps us to analyse and act on the perspectives that make a difference – so you can translate customer feedback into real results.

Insight communities

Conduct real-time research with thousands of customers, gaining valuable insights into needs, preferences, and behaviours.

Reinventing customer centricity

Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.

How you’ll benefit from STRAT7 research & insights

Customer and market research is a cornerstone of successful retail operations. No matter your research needs, we can provide you with actionable insights and reliable information that will fuel success.

Anticipate trends

Identify and anticipate emerging trends and innovate products to match, using research to validate products before launch, reducing the risk of costly failures.

Strengthen your brand

Get a comprehensive view of how your brand is perceived by customers, then take this knowledge and use it to inform your strategy – reinforcing the positives and addressing the negatives.

Outmanoeuvre competitors

Get the lay of the land, see how you stack up against your rivals, and use this information to derive points of differentiation, identify shortcomings and develop a competitive edge.

Messaging that drives business

Craft messaging that resonates effectively by truly understanding your audience, and the influences that drive their purchase decisions.

Demystifying consumer motivations and building a cohesive product portfolio

We delved deep into consumer behaviour, then translated our findings into a unique product innovation strategy, helping Air Wick avoid unnecessary and wasteful duplication in their product lineup.

“The STRAT7 team fully invested themselves in helping to deepen our understanding of how our consumers use our products. They then facilitated the translation of this understanding into strategic opportunities and innovations which will have a significant impact on our pipeline. The team had the perfect balance of collaboration and provocation, and worked with flexibility and pace which was much appreciated! The ideas and concepts that we developed as part of this work are helping
us structure future thinking on our brand. We’re extremely thankful for their partnership and would certainly work with them again on innovation strategy.”

R&D Director | Air Wick

Why choose STRAT7 for your retail market research?

A global, tech-enabled strategy, insights and analytics agency

Global reach, regional presence

From London to Sydney, and everywhere in between, our international footprint means we have a direct connection to retail markets and territories anywhere in the world.

Specialist insight methodologies

Our empathetic, personal touch, opens doors and lets us gather detailed and nuanced data on your retail customers that traditional methodologies can’t access.

Demonstrated history of success

From IKEA and Asda, to Converse and Axe, we have supported some of the world’s largest and most prestigious retail brands with ambitious research projects.

End-to-end strategy

We’re a market research and insights company that truly embodies the word “holistic”. Our specialists are just as comfortable gathering foundational insights as advising on how best to innovate retail product portfolios.

What our clients say about us

“The insight community platform allows us to keep our finger on the pulse with customers, and feed insights straight back to the business at a fast pace.”

Insight Manager for Customer & Commercial, Asda

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Let us know how we can help you win at change