Segmentation

Specialist market and audience segmentation

Truly understand the groups that make up your audience. Our powerful segmentation capabilities break your customers down into highly-specific, actionable groups, across a huge range of metrics, behaviours and characteristics.

“The feedback from very senior stakeholders has been overwhelmingly positive and there is generally a level of excitement around the potential of segmentation in the business.”

Kate Sargent | GM Customer Insight and Analytics

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We can help you win at change.

How we use segmentation to deliver transformative growth

We provide end-to-end support, guiding you through the segmentation process from strategy to successful execution.

We make segmentations transformational

We provide end-to-end support, guiding you through the segmentation process from strategy to successful execution.

Create Segments

Bespoke market, customer or hybrid segmentation that’s driven on the right data for you to activate and drive change.

Define where to play and how to win

Set out who your target audience is and why, what to target them with (positioning, product and innovation), where and when (paid media and messaging).

Implementation and organisational change

Socialise key targets and collaborate with different teams to connect segments and audience centricity into their activities.

11 proven steps to effective segmentation

Understanding what makes your current and prospective customers tick allows you to tailor brands, products, pricing and communication to specific groups, so you can make best use of limited resources.

How you’ll benefit from STRAT7 research & insights

By identifying your key audience segments and their specific preferences, you can tailor messaging to resonate more effectively – improving impact and return on marketing spend.

Improve sales and marketing materials

By identifying your key audience segments and their specific preferences, you can tailor messaging to resonate more effectively – improving impact and return on marketing spend.

Inform innovation and new offerings

Discover the wants and needs of each audience segment to identify any gaps in your current product or service lineup. Using this insight, you can craft innovative solutions that truly meet your customers’ expectations.

Enhance customer relations

Expand into new markets with confidence, armed with an understanding of the needs of specific customer groups that enables you to target your offerings effectively from day 1.

Diversify/mitigate risks

With a range of research, strategy development and modelling strategies to guide, you can stay informed, adapt rapidly and mitigate legal risks, priming your business for long-term success.

Develop a competitive advantage

Locate consumers in your market who are underserved by your rivals’ products and services, then innovate and tailor offerings to win them over.

How a long-term partnership sharpened their strategic edge

We helped Burger King serve its target customers more effectively through customer segmentation and competitor analysis. Knowing which groups to prioritise and how competitors served these segments highlighted opportunities to grow the brand’s relevance and consideration.

“I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice has been invaluable in shaping our plans and strategy around our target customer.”

Alasdair Murdoch | CEO, Burger King UK

Why choose STRAT7 for your segmentation market research?

A global, tech-enabled strategy, insights and analytics agency

AI-fed, human-led

Our proprietary AI capabilities mean we can collect, collate and comprehend huge amounts of data – revealing exactly what your customer segments are, what motivates them, and the best way to communicate with them.

Diverse team of experts

Our teams’ diverse skill sets and capabilities make us the first choice agency for the brands you know and love, who trust us to produce comprehensive and actionable insights, time after time.

Flexible and collaborative

We don’t just provide a list of solutions and walk away. Our team works with you every step of the journey, developing tailored messaging, branding and offerings to match each of your customer segments.

Demonstrated history of success

From Burger King and Electrolux, to TUI, Pernod Ricard and Husqvarna, we know what it means to support some of the world’s biggest retail brands with their most ambitious segmentation projects.

What our clients say about us

“STRAT7 have been fundamental to our success in creating a consumer driven company. Their work on our strategic consumer projects has been consistently excellent.”

Martin Hornqvist, SVP Global Brand and Marketing
Electrolux

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Let us know how we can help you win at change

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