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Synthetic data in market research – an expert perspective
In this Q&A, Hasdeep Sethi, Data Science Director and AI Lead at STRAT7, discusses synthetic data’s role in market research, the impact it’s having on the industry, and the trade-off that needs to be made between speed and precision.
Analysing Investor Brand Awareness for a Private Equity Firm
A leading global private equity firm wanted to understand brand awareness and sentiment among wealthy investors in five key markets: the US, UK, Sweden, Japan, and Hong Kong. Traditional primary research methods were deemed too time-consuming and expensive.
MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways
The MRS AI conference in London (23rd January 2025) brought together experts from the insights and research industry to discuss how artificial intelligence is shaping the future of research, where it’s headed and what we can expect in the months ahead.
The ultimate guide to tracker migration
There are natural concerns to have when looking to migrate a tracker, so to ease your mind, here we explore some of the things we can commit to with every migration we carry out.
Data integrity: Giving you the confidence to stand behind your data
Across the UK, US, Europe, MENA and APAC, it’s estimated that online survey fraud cost close to $3 billion dollars last year. Technological advances have driven innovation and global capabilities but with it, technology has enabled more sophisticated, harder to identify fraud.
A well trained assistant
Discover the four key benefits that using our tool will add to your insights team. Welcome to our fifth and final blog on STRAT7’s new AI product – our segment chatbot. In this blog series, we’ve covered: How even your CEO can now talk to customers 24/7 with a few clicks of a button – […]
Putting our segment chatbot to the test
To properly test our new tool we compared the results from a human panel with our segment chatbot. Welcome to our fourth blog on STRAT7’s new AI product – our segment chatbot. To help show how a chatbot will transform an insight division (and beyond), here we outline a recent test case. We used STRAT7 Audience’s panel […]
Simulated conversations vs fully synthetic data
Here’s how our STRAT7 segment chatbot uses real data as best practice to leverage AI tools. Welcome to our third blog on STRAT7’s new AI product – our segment chatbot. At our recent STRAT7 client event in London, the push and pull of synthetic data was a common thread in the presentations. The allure of getting […]
A chatbot with principles
The three features in STRAT7’s segment chatbot that eliminate key problems in the use of GenAI in market research. Welcome to our second blog on STRAT7’s new AI product – our segment chatbot. To coin a phrase, many AI applications today have a ‘tourist’ problem. They look good on demonstrations and use the usual buzzwords. […]
How a CEO can get closer to their customers
Our STRAT7 segment chatbot lets anyone in your company talk to your customers – at any time. Welcome to our five-part blog series on STRAT7’s new AI product – our segment chatbot. It’s 2024, so everyone is talking about AI chatbots. And to them. While tools like ChatGPT, Gemini and Claude are now part and […]
