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Analytics & AI

Generative AI for insight directors: A strategic checklist

As a global strategic insights group, we’ve witnessed the incredible potential of generative AI to unlock new possibilities for our clients. But to maximise this potential, a strategic and thoughtful approach is essential.
Case Study

Analytics & AI

Demystifying consumer motivations and building a cohesive product portfolio

Zurich Insurance Group (Zurich) is a leading multi-line insurer, serving commercial and retail customers in more than 210 countries and territories.
Blog

Analytics & AI

AI in strategic insights: 7 myths vs realities

Over the past year or so, the evolution of generative Al has drummed up both fear and excitement in equal measures. One thing is certain – it has already completely transformed how we gather, analyse and act on insight.
Blog

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Blog

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

Blog

Analytics & AI

AI Myth #3: Generative AI can never be representative

Blog

Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

Blog

Analytics & AI

AI – Myth #1 – AI is a distraction

Blog

Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

Blog

Analytics & AI

Three principles for building bespoke AI solutions

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