Skip to content 
Less WEIRD than feared: What insight teams need to know about LLMs
Our recent study explored whether modern Large Language Models (LLMs) can simulate attitudes across different cultural contexts – and what the results mean for research teams using AI today.
Beyond speed: How AI is broadening insight’s commercial value
AI has changed what’s possible. Now you can take on the briefs that once felt out of reach, and uncover opportunities you didn’t know were there.
AI anxiety paradox: Why insight teams are right to be cautious
We explore the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
What insight leaders really need from AI: Q&A with our COO
A conversation with our COO Jonathan Clough on why we built STRAT7 Nucleus, what makes our AI approach different, and what clients are saying about AI-augmented research.
Are Large Language Models (LLMs) still WEIRD?
We tested three LLMs on attitudes and moral dilemmas, benchmarking against real data to examines the implications for delivering credible insights.
Topic modelling in market research: How to unlock insights from unstructured data
Learn how STRAT7 Bonamy Finch uses topic modelling and unstructured data analysis to uncover real consumer insights and support smarter business decisions.
What AI search means for market segmentation
AI search is changing how consumers make decisions and how brands must segment them. Discover why needs-based segmentation is more important (and more actionable) than ever.
WEIRD in, WEIRD out: How AI tools are making the world look weird
Why today’s AI thinks American, and why that’s a problem. This provocative read from STRAT7 explores how generative AI tools mirror a narrow slice of humanity “WEIRD cultures” and what that means for global insight, research and innovation. Discover how to protect cultural nuance in an automated world.
Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era
Advances in modelling techniques, increased computing power, a shift toward causal inference over simple statistical fit, and improved visualisations are helping to bring MMM into the marketing toolkit.
STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs
The remarkable thing about innovation labs is they have a tendency to innovate even when their supposed leader is elsewhere, juggling floor plans and debating the ergonomic merits of various desk configurations.