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Analytics & AI

Blog

Analytics & AI

A well trained assistant

Blog

Analytics & AI

Putting our segment chatbot to the test

Blog

Analytics & AI

Simulated conversations vs fully synthetic data

Blog

Analytics & AI

A chatbot with principles

Blog

Analytics & AI

How a CEO can get closer to their customers

Ebook

Analytics & AI

Generative AI for insight directors: A strategic checklist

As a global strategic insights group, we’ve witnessed the incredible potential of generative AI to unlock new possibilities for our clients. But to maximise this potential, a strategic and thoughtful approach is essential.
Case Study

Analytics & AI

Demystifying consumer motivations and building a cohesive product portfolio

Zurich Insurance Group (Zurich) is a leading multi-line insurer, serving commercial and retail customers in more than 210 countries and territories.
Blog

Analytics & AI

AI in strategic insights: 7 myths vs realities

Over the past year or so, the evolution of generative Al has drummed up both fear and excitement in equal measures. One thing is certain – it has already completely transformed how we gather, analyse and act on insight.
Blog

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Blog

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

A bit more about us

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A well trained assistant

Blog

Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio