In this Q&A, Hasdeep Sethi, Data Science Director and AI Lead at STRAT7, discusses synthetic data’s role in market research, the impact it’s having on the industry, and the trade-off that needs to be made between speed and precision.
A leading global private equity firm wanted to understand brand awareness and sentiment among wealthy investors in five key markets: the US, UK, Sweden, Japan, and Hong Kong. Traditional primary research methods were deemed too time-consuming and expensive.
The MRS AI conference in London (23rd January 2025) brought together experts from the insights and research industry to discuss how artificial intelligence is shaping the future of research, where it’s headed and what we can expect in the months ahead.
There are natural concerns to have when looking to migrate a tracker, so to ease your mind, here we explore some of the things we can commit to with every migration we carry out.
Across the UK, US, Europe, MENA and APAC, it’s estimated that online survey fraud cost close to $3 billion dollars last year. Technological advances have driven innovation and global capabilities but with it, technology has enabled more sophisticated, harder to identify fraud.
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