AI Myth #4: AI can’t quantify challenges and opportunities at scale
If you missed our last blog, take a look at our last blog, which looked at the perceived lack of representativeness in online data. Next up in our blog series on AI myths, we address the common misconception that traditional quantitative methods are the sole route to meaningful insights. While obviously valuable, these approaches can […]
AI Myth #3: Generative AI can never be representative
Previously, we explored the power of human-AI collaboration in market research, highlighting how AI augments our capabilities rather than replacing them. This time, we’re tackling a common concern, the perceived lack of representativeness in online data. Generative AI isn’t representative, but AI can be While generic generative AI tools might struggle with representativeness, bespoke and […]
AI Myth #2: Humans are better but AI will still replace me!
In our previous blog, we debunked AI Myth #1: AI is a distraction – by showcasing the undeniable impact generative AI is having on the way that we gather, analyse and utilise insight. Nonetheless, like any disruptive technology, AI brings a degree of uncertainty. Initial reactions often range from scepticism, with some asserting “AI isn’t […]
AI – Myth #1 – AI is a distraction
The rapid evolution of generative AI in recent years has sparked a wave of excitement and apprehension in equal measures. One thing is undeniable though: it’s fundamentally changing how we gather, analyse, and utilise insights. As with any major disruption, separating fact from fiction is crucial. This blog series aims to do just that. We […]
Our journey to becoming pioneers in AI-driven strategy
In our new three-part blog series, Paul Jackson, Managing Director of Bonamy Finch, discusses how STRAT7 has leveraged its data science expertise and embraced generative AI to create game changing client solutions. Paul kicks off the series by outlining STRAT7’s AI journey and ethical approach to generative AI. Q: Can you tell us about the […]
Three principles for building bespoke AI solutions
In the final blog of our AI series, we share three fundamental principles for building AI solutions in a financially astute and agile way, drawing upon our experiences here at STRAT7, lessons learned, and the insights we’ve gathered along the way. In case you missed our last two blogs, we shared how STRAT7 is leveraging AI in […]
Don’t build AI for AI’s sake: Designing solutions for real-world challenges
In the second blog of our AI series, we delve into the specifics – how we leverage AI to tackle real client challenges and the advantages of building custom AI toolkits for those challenges. Paul Jackson kicked off the conversation on STRAT7’s use of generative AI in our strategy consulting work. We explored the technology’s […]
Predictions for AI in strategic insights in 2024
Continuing in our brand series, in this iteration, we will explore how brand centricity can amplify brand value and help companies stay competitive amidst ever-shifting consumer preferences and a quickly-evolving playing field. Beth Clayden is Senior Director, Brand Planning at STRAT7 Rainmakers. Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK […]
Podcast: Being at the forefront of AI
In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
Real-world applications of AI in strategic insights
AI took centre stage in 2023, sparking a flurry of headlines, forensic scrutiny and occasionally wild predictions. One thing is certain though: AI is already reshaping how insight teams operate, transforming how we gather, analyse and act on insight.