Don’t build AI for AI’s sake: Designing solutions for real-world challenges
In the second blog of our AI series, we delve into the specifics – how we leverage AI to tackle real client challenges and the advantages of building custom AI toolkits for those challenges. Paul Jackson kicked off the conversation on STRAT7’s use of generative AI in our strategy consulting work. We explored the technology’s […]
Predictions for AI in strategic insights in 2024
Continuing in our brand series, in this iteration, we will explore how brand centricity can amplify brand value and help companies stay competitive amidst ever-shifting consumer preferences and a quickly-evolving playing field. Beth Clayden is Senior Director, Brand Planning at STRAT7 Rainmakers. Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK […]
Podcast: Being at the forefront of AI
In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
Real-world applications of AI in strategic insights
AI took centre stage in 2023, sparking a flurry of headlines, forensic scrutiny and occasionally wild predictions. One thing is certain though: AI is already reshaping how insight teams operate, transforming how we gather, analyse and act on insight.
Harnessing the power of AI to reveal new cultural shifts
A global confectionery brand uncovered new market opportunities using our Crowd Signals platform, powered by strat7.ai, to analyse consumer sentiment, emotion and relevant cultural shifts. Challenge Our client, a beloved confectionery brand that has been a favourite among parents and children for many years, has established a strong reputation for producing high-quality products that parents […]
Tailoring messaging and optimising product positioning with strat7.ai
Through deep-dive analysis of consumer sentiment and emotional drivers, using strat7.ai, our client reimagined its product positioning and uncovered new market opportunities. Challenge Our client, synonymous with some of the best tech software products in the world, has long adopted a strategy of localisation in its international marketing efforts, taking into account cultural nuances in […]
AI-powered global brand health tracking
Leveraging AI and machine learning to gather and analyse vast amounts of online conversations about the fashion brand and its competitors.
How we used AI to mine online reviews to improve product positioning
By analysing vast amounts of online reviews with strat7.ai, we unveiled new insights into consumer perceptions and emotional associations with the headphone brand. Challenge In the ever-evolving world of technology, understanding consumer sentiment is crucial for any business. For one headphone manufacturer, this meant diving into over 200,000 online reviews to assess performance, perceptions, and emotional associations. […]
How can companies be successful in AI product development?
Sarah Askew, our AI Innovation Lead at STRAT7, interviews two of her colleagues to discuss the need-to-knows for companies setting out in AI product development, including pitfalls, opportunities and some surprises too. Artificial intelligence (AI) continues to rapidly evolve. Businesses are increasingly looking to AI-powered products and services to gain a competitive edge and drive […]
How we used AI to analyse viewer conversations
Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Meet the client ITV has partnered with our sister agency, STRAT7 Researchbods, for over five years. Researchbods run ITV’s Insight Community, The ITV Village, where they conduct ongoing research with thousands of viewers. ITV have been testing their own advertising […]
