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Cultural strategy & trends

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Case Study

Cultural strategy & trends

Developing a new global brand positioning

Our client (a major global energy company) was looking to evolve its brand positioning to better reflect its updated brand personality and brand metrics.
Blog

Cultural strategy & trends

Maximising brand potential to guide business growth

Continuing in our brand series, in this iteration, we will explore the importance of understanding, creating and maintaining brand value and why ‘brand’ is a key driver of commercial value.
Blog

Cultural strategy & trends

Lessons in strategy from board games

A few months ago, my colleague Matt wrote a great article on the lessons of storytelling from Dungeons & Dragons. This motivated me to finally share my own nerdy pastime and the lessons I’ve learnt…
Ebook

Cultural strategy & trends

How we work with culture

Fifteen years in the making, here’s Crowd DNA’s ebook about creating culturally charged commercial advantage for the world’s most exciting brands.
Ebook

Cultural strategy & trends

The un-dependents: Targeting the consciously child-free consumer

Mums, dads, children, parents: we hear about them often – but what about the consciously child-free? Our new report celebrates those who have chosen to never have kids. Let us introduce the Un-dependents…
Event

Cultural strategy & trends

How brands and media can thrive in an era of personal freedom

A double-header under a common theme of more people getting to live their lives just how they want to live them (and therefore more brands needing to move on from squeezing people into old fashioned little boxes).
Blog

Cultural strategy & trends

The benefits of cultural insight

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