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How we work as cultural strategists
How we work as cultural strategists reveals how STRAT7 Crowd DNA decodes culture to help brands stay relevant, spark connections, and drive commercial advantage in a fast-changing world.
The 2025 Cultural Trends Report
Our report delivers two punchy drops of five trends each. The future can feel conceptual and abstract, but we’re experts in delivering tangible strategy and helping clients feel confident in using it for decision making.
A crash course in cultural insights & strategy
Culture can be a nebulous thing to understand, it’s messy, it’s huge, it’s constantly changing and scary for an industry built on ‘making sense’. Join our crash course in cultural insights & strategy to learn why a cultural lens is important for most brand challenges.
Developing a new global brand positioning
Our client (a major global energy company) was looking to evolve its brand positioning to better reflect its updated brand personality and brand metrics.
How we work with culture
Fifteen years in the making, here’s Crowd DNA’s ebook about creating culturally charged commercial advantage for the world’s most exciting brands.
The un-dependents: Targeting the consciously child-free consumer
Mums, dads, children, parents: we hear about them often – but what about the consciously child-free? Our new report celebrates those who have chosen to never have kids. Let us introduce the Un-dependents…
How brands and media can thrive in an era of personal freedom
A double-header under a common theme of more people getting to live their lives just how they want to live them (and therefore more brands needing to move on from squeezing people into old fashioned little boxes).
The benefits of cultural insight
If cultural insight wants to maximise the opportunity that currently presents itself, it also needs to amplify its overall business case, argues Andy Crysell of STRAT7 Crowd DNA. There is nothing very new about the use of the term ‘cultural insight’ in market research. Here’s a reference to it from over a decade ago in […]
