Skip to content 
Four reasons storytelling matters in consumer research
We’ve seen storytelling unlock breakthroughs in product development, marketing, and customer experience. Here are four reasons your team should lean into narrative when sharing consumer research.
The overlooked generation: Redefining financial services for Baby Boomers
Discover how Gen Z and Millennials approach finances differently and what financial institutions can do to meet their unique needs and entrepreneurial spirit.
Generation squeezed: How Gen X navigates financial pressures from all sides
Discover how Gen X approaches finance differently to other age cohorts, and how financial institutions can better meet this squeezed generation’s unique needs.
Millennials and Zoomers: Understanding the financial mindset of younger generations
Discover how Gen Z and Millennials approach finances differently and what financial institutions can do to meet their unique needs and entrepreneurial spirit.
Nobody puts Baby in the corner: Category visioning for customer-centric growth
The argument for making Category Visioning the top dog in marketing strategy When done well, a category vision has the power to guide and influence the full spectrum of upstream marketing activities from growth, innovation, brand and portfolio strategy. And as a result, can be one of the most – if not the most – […]
Outside in, inside out: Building winning brands in times of change
The world is in a state of constant flux, compelling businesses to either adapt or face the threat of failure. With consumer preferences shifting, technological advancements progressing rapidly, and intense competition reshaping markets, maintaining a lead has become an increasingly complex challenge.
Maximising brand potential to guide business growth
Continuing in our brand series, in this iteration, we will explore the importance of understanding, creating and maintaining brand value and why ‘brand’ is a key driver of commercial value.
Preparing for change needs a jazz musician’s mentality
Our CEO Barrie Brien’s latest contribution to the Forbes Business Council considers how even the largest organisations can cultivate a ‘jazz’ mentality through improvisation, collaboration, anticipation and creativity.
Lessons in strategy from board games
A few months ago, my colleague Matt wrote a great article on the lessons of storytelling from Dungeons & Dragons. This motivated me to finally share my own nerdy pastime and the lessons I’ve learnt…
Brand value is more tangible than you might think
Continuing in our brand series, in this iteration, we will explore how brand centricity can amplify brand value and help companies stay competitive amidst ever-shifting consumer preferences and a quickly-evolving playing field. Beth Clayden is Senior Director, Brand Planning at STRAT7 Rainmakers. Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK […]