Fifteen years in the making, here’s Crowd DNA's book about creating culturally charged commercial advantage for the world's most exciting brands.
As we’ve grown, as we’ve become more global, communicating what we stand for becomes ever more important to get right. Our book, How We Work With Culture, is an opportunity to tell our story. All of the things we chat about. The stuff we try to make sense of, and somewhat obsess over. The big strategic things, but then also all of the weird bits and pieces that make up our narrative. All of it, in its own way, is important.
Whether you’re new to cultural insight and strategy or as experienced as they come, we hope you’ve found this read useful and inspiring. If it’s helped you to do your work differently, to think about the role of culture more deeply, we’d love to hear about that.
Download our ebook today.
What’s Inside?
Defining Culture
Culture, Clients & Case Studies
Our Specialisms
Better Storytelling, Better Thinking
Our Backstory, Our Values, Our Team
