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Tom Bates
Managing Director
STRAT7 Audiences
Global data collection
Across the UK, US, Europe, MENA and APAC, it’s estimated that online survey fraud cost close to $3 billion dollars last year.
Technological advances have driven innovation and global capabilities but with it, technology has enabled more sophisticated, harder to identify fraud.
ChatGPT, AI, bot farms, ghost completes and professional fraudsters - all are happening, and every single online survey throughout the industry is a potential target.
- Global data collection
- Dedicated data integrity resource
- Day in the life of a Data Integrity Manager…
- Data integrity report
- Tools that make this happen
- Data integrity score
- Data integrity checks in action
- Data integrity continuity
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Data collection
We’re experts in data collection with over 12 years’ experience. Inhouse teams offering clients full service across scripting, data collection and data processing.
STRAT7 Audiences are sample agnostic. We sample in 70 markets globally and retain our own independent UK panel. We ensure the data we collect on behalf of our clients is real and reliable.
We want to tackle this industry wide challenge head on and with full transparency. This is why we’ve invested in resourcing a specialist business unit with this sole responsibility. Human champions, powered by validated technological tools, ensuring the integrity of your data.
Investing in your brand for long-term growth
Meet the team
Their promise is a simple one; that all the data Audiences delivers is real. Those great stories the data needs to tell, the decisions they need to inform – we understand the significance. A sample agonistic methodology means we can look at the data without emotion, through specifically trained eyes.
Tabita Razaila
Head of Data Integrity
Mia McKeown
Senior Data Integrity Manager
Maria Petrova
Senior Data Integrity Manager
Yanitsa Yankova
Data Integrity Executive
Boyan Manchev
Data Integrity Executive
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Dedicated data integrity resource
In place on every project we run, this dedicated team is our commitment to ensuring you can trust the data we deliver.
Analyse integrity score at a respondent level and apply live in field removals.
Work closely with clients to develop bespoke integrity checks around plausibility at a survey level.
Recommend on best solutions per project
28% average removal rate.
Track industry trends at a market and supplier level.
Provide clients with transparency on removals on respondent verification.
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Day in the life of a Data Integrity Manager…
In a typical day, a Data Integrity Manager within STRAT7 Audiences will be performing integrity checks on multiple data sets, reviewing proforma documents, using various pieces of software, liaising with Project Managers and Programmers, and compiling reports and business intelligence.
It’s a fast paced, multi-faceted role all about delivery. Data is our ultimate output and they ensure its integrity on a daily basis.
