A crash course in cultural insights & strategy

Culture can be a nebulous thing to understand, it’s messy, it’s huge, it’s constantly changing and scary for an industry built on ‘making sense’. At the same time, 84% of CMOs think brands must create culture not just borrow from it. And brands that listen and lead in culture show 6x more growth. The opportunity is clear. How to act on it: not so much.

This crash course shines a light on:

– Why a cultural lens is important for most brand challenges
– What methods we use to decode culture
– Four key principles of cultural insights
– Case studies that show its impact