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Our latest podcast appearance saw Barrie Brien (CEO of STRAT7) and Paul Jackson (Managing Director of STRAT7 Bonamy Finch and strat7.ai lead) talking all things AI with Waypointers – a podcast which brings you insights, analysis and knowledge from the leading lights of the UK agency landscape.
In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
STRAT7 has plenty of history with AI. We’ve been writing AI code for over 15 years, and in the last six months alone we’ve written more than 100 client proposals that have incorporated AI into them.
Our approach to AI can best be described as ‘experimentation in a controlled environment’. Part of that controlled approached meant building our own LLM (large language model) as a way of avoiding some of the significant issues, particularly around confidentiality, in using public models like ChatGPT.
If you want to know more about the strategic implementation of AI tune into the podcast episode here.
To find out more about STRAT7 and how we can help your business, please get in touch.
