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Imagine getting a direct line to the minds of your target audience. What would you learn? How could you use that knowledge to drive your business forward? Every company in the B2B space has its own unique audience profile and niche. But pinning down specialist audiences, and the experts that understand them takes specialist skills and experience.
That’s where we come in. With years spent providing niche businesses with data to inform decisions and drive sustainable growth, we can connect you with the experts you need. Whether it’s understanding the latest industry trends or getting insights into the needs of specific consumer segments, we have the expertise to deliver.
Ready your business for change
Specialist B2B market & customer insights
Imagine getting a direct line to the minds of your target audience. What would you learn? How could you use that knowledge to drive your business forward? Every company in the B2B space has its own unique audience profile and niche. But pinning down specialist audiences, and the experts that understand them takes specialist skills and experience.
That’s where we come in. With years spent providing niche businesses with data to inform decisions and drive sustainable growth, we can connect you with the experts you need. Whether it’s understanding the latest industry trends or getting insights into the needs of specific consumer segments, we have the expertise to deliver.
"I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”
"What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together."
"The insight community platform allows us to keep our finger on the pulse with customers, and feed insights straight back to the business at a fast pace."
“The ideas and concepts that STRAT7 developed as part of the work are helping us structure future thinking on our brand. We’re extremely thankful for their partnership and would certainly work with them again on innovation strategy.”
“Our relationship with STRAT7 has been a highly rewarding and collaborative process. We’re extremely happy with the work we’ve done and the results of our joint effort.”
Truly understand the lives and needs of your audience, and use this knowledge to tailor offerings and experiences to match.
With rapid AI-driven product ideation, we help you design products and services that meet the exact requirements of senior business decision makers.
Are your customers truly satisfied, or are you just the best option available? Evaluate and hone your customer experience and become indispensable.
Our B2B research service specialisms
Truly understand the lives and needs of your audience, and use this knowledge to tailor offerings and experiences to match.
We put you inside the minds of senior business decision makers, so you can design products and services that meet their exact requirements.
Are your customers truly satisfied, or are you just the best option available? Evaluate and hone your customer experience, and become indispensable.
Case study
Developing a new brand positioning for a global energy company
Business’ needs are just as complex and multifaceted as humans’. We can turn our customer and market research skills to your audience, diving beneath the surface and provide you a clear understanding of your audience’s exact desires and pain points.
Our research and insights keep you two steps ahead of industry trends, technological advancements and regulatory changes, so you’re always where your audience needs you.
Whether it’s identifying unique value propositions to differentiate you from competitors, or innovating products to fulfil unmet audience needs, we can provide you with a keen competitive edge.
Strengthen your brand, provide better benefits and perks, and tailor recruitment strategies to attract the best talent, and create a high-performing workforce.
With a range of research, strategy development and modelling strategies to guide, you can stay informed, adapt rapidly and mitigate legal risks, priming your business for long-term success.
The importance of customer & market research for B2B companies
Business’ needs are just as complex and multifaceted as humans’. We can turn our customer and market research skills to your audience, diving beneath the surface and provide you a clear understanding of your audience’s exact desires and pain points.
Evolving market demands
Our research and insights keep you two steps ahead of industry trends, technological advancements and regulatory changes, so you’re always where your audience needs you.
Intense competition
Whether it’s identifying unique value propositions to differentiate you from competitors, or innovating products to fulfil unmet audience needs, we can provide you with a keen competitive edge.
Talent acquisition and retention challenges
Strengthen your brand, provide better benefits and perks, and tailor recruitment strategies to attract the best talent, and create a high-performing workforce.
Increasing regulation
With a range of research, strategy development and modelling strategies to guide, you can stay informed, adapt rapidly and mitigate legal risks, priming your business for long-term success.
Customised strategies for every B2B business type
Professional services
Manufacturing and industrial
Technology and IT services
Wholesale and distribution
Optimise your product mix, plan for potential supply chain disruptions and recognise market trends to negotiate better terms with suppliers.
Financial services
B2B SaaS
Transportation and logistics
Identify emerging technologies and trends that you can leverage to create innovative solutions to clients’ pain points.
Why choose STRAT7 for B2B & specialist market research?
A global tech-enabled strategy, insights and analytics agency
Global reach, regional presence
Demonstrated history of success
Flexible and collaborative
End-to-end strategy
Whether you’re moving from B2C to B2B and need to understand the differences between consumer and business needs, decision making, channels and journeys, or want to better understand how the lives and needs of your audiences affect their purchase decisions, we can help you design and deliver products and services to meet a range of needs.
Helping B2B companies worldwide understand their customers, market, competition & potential
Whether you’re moving from B2C to B2B and need to understand the differences between consumer and business needs, decision making, channels and journeys, or want to better understand how the lives and needs of your audiences affect their purchase decisions, we can help you design and deliver products and services to meet a range of needs.
Unstructured data makes up 80-90% of all data that exists. Yet, only 18% of organisations can effectively leverage this vast resource.
In our latest ebook, we delve into how businesses can incorporate unstructured data into their decision making, providing valuable insights, context, and opportunities for innovation and competitive advantage.
Free ebook
Tap into the power of unstructured data
Unstructured data makes up 80-90% of all data that exists. Yet, only 18% of organisations can effectively leverage this vast resource.
In our latest ebook, we delve into how businesses can incorporate unstructured data into their decision making, providing valuable insights, context, and opportunities for innovation and competitive advantage.
Talk to the team
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
FAQs
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
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Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
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