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B2B & specialist audience market research

Transform challenges into opportunities in the B2B & specialist audience landscapes

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Specialist B2B market & customer insights

Imagine getting a direct line to the minds of your target audience. What would you learn? How could you use that knowledge to drive your business forward?

Every company in the B2B space has its own unique audience profile and niche. But pinning down specialist audiences, and the experts that understand them takes specialist skills and experience.

That’s where we come in. With years spent providing niche businesses with data to inform decisions and drive sustainable growth, we can connect you with the experts you need. Whether it’s understanding the latest industry trends or getting insights into the needs of specific consumer segments, we have the expertise to deliver.

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client sat score vs industry av. of 7.5/10
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What our clients say

Our B2B research service specialisms

We decode the complexities of business decision-making to help you strengthen relationships, optimize solutions, and unlock growth opportunities in the B2B marketplace.

Truly understand the lives and needs of your audience, and use this knowledge to tailor offerings and experiences to match.

We put you inside the minds of senior business decision makers, so you can design products and services that meet their exact requirements.

Are your customers truly satisfied, or are you just the best option available? Evaluate and hone your customer experience, and become indispensable.

Learn the groups that make up your audience, identify pain points and unmet needs, and increase your market share.

Developing a new global brand positioning

The importance of customer & market research for B2B companies

Business’ needs are just as complex and multifaceted as humans’. We can turn our customer and market research skills to your audience, diving beneath the surface and provide you a clear understanding of your audience’s exact desires and pain points.

Our research and insights keep you two steps ahead of industry trends, technological advancements and regulatory changes, so you’re always where your audience needs you.

Whether it’s identifying unique value propositions to differentiate you from competitors, or innovating products to fulfil unmet audience needs, we can provide you with a keen competitive edge.

Strengthen your brand, provide better benefits and perks, and tailor recruitment strategies to attract the best talent, and create a high-performing workforce.

With a range of research, strategy development and modelling strategies to guide, you can stay informed, adapt rapidly and mitigate legal risks, priming your business for long-term success.

Customised strategies for every B2B business type

No matter your niche or specific audience type, we can provide you with data, insights and strategies that chart a course for sustainable growth.

Professional services

Identify specific B2B market segments and discover untapped niches that give you opportunities for differentiation and growth.

Manufacturing and industrial

Our research can help you better evaluate supplier performance and identify opportunities for cost savings or improved quality.

Technology and IT services

Identify emerging technologies and trends that you can leverage to create innovative solutions.

Wholesale and distribution

Optimise your product mix, plan for potential supply chain disruptions and recognise market trends to negotiate better terms with suppliers.

Financial services

Understand and identify the specific financial needs of target businesses to create customised solutions that tackle their exact pain points.

B2B SaaS

Better recognise your customers’ needs to devise offering and user experience alterations that improve client satisfaction and retention.

Transportation and logistics

Create customised transportation solutions that are informed by a deep understanding of your customers’ specific requirements.

Why choose STRAT7 for retail and FMCG market research?

A global tech-enabled strategy, insights and analytics agency

Global reach, regional presence

From London to Sydney, and everywhere in between, our international footprint helps us drill down into potential untapped retail markets and territories.

Demonstrated history of success

We’ve supported leading B2B brands in quantifying and analysing key global audiences. Our global data collection service has a CSAT score of 8.6 out of 10, and an average client tenure of 8 years.

Flexible and collaborative

End-to-end strategy

We’re a holistic market research and insights agency, just as comfortable gathering foundational insights on potential clients as advising on ongoing product and service development.

Helping B2B companies worldwide

Understanding customers, market, competition & potential

Whether you’re moving from B2C to B2B and need to understand the differences between consumer and business needs, decision making, channels and journeys, or want to better understand how the lives and needs of your audiences affect their purchase decisions, we can help you design and deliver products and services to meet a range of needs.
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Our research methodologies

Capturing strategic insights

Ethnographic research

Immersing our research in your customers’ lived experiences to understand their behaviours, affinities and shifting attitudes on a truly personal level.

Bespoke qualitative and quantitative research

Synthesising existing data to understand the broader market dynamics, emerging trends, and competitive landscape prior to any primary data collection.

Unstructured data synthesis​

Powered by proprietary machine learning, NLP and generative AI, our toolkit makes it effortless to identify trends and extract valuable insights from unstructured data.

Professional perspectives​

Conducting interviews with field experts, academics, and influencers to enrich our research with professional opinions on your market’s state of play and future.

Customer and user experience analysis​

Through sentiment analysis, social listening and AI-powered research, our analysts build up a comprehensive picture of your UX from a customer’s perspective.

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Tap into the power of unstructured data

FAQs

B2B market research is the process of gathering, analysing, and interpreting data about specific business-to-business (B2B) markets. This research helps businesses understand their target audience, competitors, and industry trends, so they can make better-informed decisions and develop more effective strategies.
We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models.
B2B sales cycles are far more complex than B2C, and often involve multiple stakeholders, with a range of priorities and concerns, making the sales process longer and more complex. Procurement processes are bureaucratic and time-consuming, and involve strict security and compliance standards.
We can work with companies from any area of the B2B industry, and have helped brands from a range of sectors and regions of the world. Some of our past clients include VISA, Ogilvy, Sage and Salesforce.

At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.

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