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The healthcare and pharma landscape continues to evolve at an unprecedented rate. In this increasingly competitive market, many interactions have begun to feel repetitive and homogenous. As a result, patient needs are often glossed over, and care outcomes suffer as a result.
Truly engaging customers, patients and users has become more and more complex, and identifying and appropriately engaging key targets, including providers, patients and physicians now requires a multifaceted approach. With our market and customer insights, we will provide the insights you need to deliver patient experiences that truly stand out and make an impression. In a time when demand is changing rapidly, STRAT7 market intelligence is a lighthouse in the storm.
Ready your business for change
Navigate the future of healthcare with insightful medical & pharmaceutical market research
The healthcare and pharma landscape continues to evolve at an unprecedented rate. In this increasingly competitive market, many interactions have begun to feel repetitive and homogenous. As a result, patient needs are often glossed over, and care outcomes suffer as a result.
Truly engaging customers, patients and users has become more and more complex, and identifying and appropriately engaging key targets, including providers, patients and physicians now requires a multifaceted approach. With our market and customer insights, we will provide the insights you need to deliver patient experiences that truly stand out and make an impression. In a time when demand is changing rapidly, STRAT7 market intelligence is a lighthouse in the storm.
"I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”
"What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together."
"The insight community platform allows us to keep our finger on the pulse with customers, and feed insights straight back to the business at a fast pace."
“The ideas and concepts that STRAT7 developed as part of the work are helping us structure future thinking on our brand. We’re extremely thankful for their partnership and would certainly work with them again on innovation strategy.”
“Our relationship with STRAT7 has been a highly rewarding and collaborative process. We’re extremely happy with the work we’ve done and the results of our joint effort.”
Understand the unique needs, beliefs, and preferences of patients, and ground your brand strategy and planning in the market context.
Ensure patient voices and patient centricity are central to your strategy and tactics, by engaging a representative cross-section of your audience.
Position your healthcare or pharmaceutical business for long-term growth, profitability, and competitive advantage by effectively identifying and entering emerging markets.
Innovate beyond the obvious, and develop treatments, therapies and services that translate strategic vision into tangible value.
Our healthcare & pharmaceutical research service specialisms
Understand the unique needs, beliefs, and preferences of patients, and ground your brand strategy and planning in the market context.
Innovate beyond the obvious, and develop treatments, therapies and services that translate strategic vision into tangible value.
Case study
Using AI to rapidly analyse conversations in the US heartburn category
With regulatory requirements and the penalties for non-compliance always increasing, research gives you a way to stay informed, anticipate changes and minimise reputational risks.
Customer and market research can help you identify unmet needs and shifting cultural perspectives that affect patient expectations. By digging deep into service users’ lived experiences to truly understand their perspectives, you can tailor services, and greatly improve patient experience.
Emerging technologies can help you to balance the need to reduce costs with ensuring that accessibility is not disrupted. Our research can help you gauge patient opinions on systems like virtual GP communications and self-service options, so you can maintain an efficient, cost-effective and patient-centric service.
The importance of customer & market research in the medical industry
With regulatory requirements and the penalties for non-compliance always increasing, research gives you a way to stay informed, anticipate changes and minimise reputational risks.
Customer and market research can help you identify unmet needs and shifting cultural perspectives that affect patient expectations. By digging deep into service users’ lived experiences to truly understand their perspectives, you can tailor services, and greatly improve patient experience.
Emerging technologies can help you to balance the need to reduce costs with ensuring that accessibility is not disrupted. Our research can help you gauge patient opinions on systems like virtual GP communications and self-service options, so you can maintain an efficient, cost-effective and patient-centric service.
From innovation, to pre-launch, to optimising the market performance of your therapies, we can provide you with critical business insights that will empower your strategies and drive success.
Gain valuable insights into patient needs, market trends, and competitor activities through powerful market and customer research.
By investigating patient perspectives and using AI-powered data scraping and synthesis, we can help you develop products, bundles and messaging that resonate with your consumers.
Develop innovative products that meet shifting regulatory requirements, fulfil patient needs and cover market gaps by gaining a more comprehensive view of your target audience.
Enhance the effectiveness of current offerings, develop new programs, and identify emerging trends in preventive care by better understanding consumer attitudes towards health and wellness.
With detailed information on public health needs, we can help you enhance the effectiveness of public health interventions, allocate resources more efficiently and monitor the impact of your initiatives.
Supporting a wide range of medical and healthcare service providers
Pharmaceuticals
From innovation, to pre-launch, to optimising the market performance of your therapies, we can provide you with critical business insights that will empower your strategies and drive success.
Healthcare providers
Health insurance
Medical devices and equipment
Wellness and preventive care
Public health organisations
With detailed information on public health needs, we can help you improve public health intervention impacts, allocate resources more efficiently and monitor the impact of your initiatives.
Our global reach and specialised research methodologies ensure our finger is on the pulse of the health dynamics in any world market.
Our diverse skill sets and capabilities make us the first choice for major healthcare and pharmaceutical firms, trusted to produce comprehensive and actionable insights.
Why choose STRAT7 for healthcare and pharmaceutical market research?
A global tech-enabled strategy, insights and analytics agency
Global reach, regional presence
Our global reach and specialised research methodologies ensure our finger is on the pulse of the health dynamics in any world market.
Diverse team of experts
Our diverse skill sets and capabilities make us the first choice for major healthcare and pharmaceutical firms, trusted to produce comprehensive and actionable insights.
Flexible and collaborative
Specialised insight methodologies
Position yourself for success and deliver innovative solutions to patient needs by understanding the evolving needs of your target audience and the challenges of the healthcare industry.
With our help, you can make more informed decisions about your product development, marketing strategies, and business operations.
Helping medical companies worldwide understand their customers, market, competition & potential
Position yourself for success and deliver innovative solutions to patient needs by understanding the evolving needs of your target audience and the challenges of the healthcare industry.
With our help, you can make more informed decisions about your product development, marketing strategies, and business operations.
Immersing our research in your patients’ lived experiences to understand their behaviours, affinities and shifting attitudes on a truly personal level.
Through sentiment analysis, social listening and AI-powered research, our analysts build up a comprehensive picture of your UX from a patient’s perspective.
Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
Free ebook
Reinventing customer centricity
Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
Talk to the team
Medical market research is a specialised form of market research that focuses on the healthcare industry. It involves collecting, analysing, and interpreting data related to healthcare products, services, and trends.
Pharmaceutical market research is market research that is focused on the particulars of the pharmaceutical industry, involving the collection, analysis, and interpretation of data related to pharmaceutical drugs, medical devices, and healthcare services.
Ethnographic research, cultural insights and semiotics all help us refine your messaging to resonate more effectively with your target patient groups; behavioural analysis and customer journey mapping provide insights into how to improve your operations to be more patient-centric, and unstructured data synthesis, surveys and polls and insight communities can help you better understand the impact of any changes you make.
We can work with companies from any area of the healthcare and pharmaceutical industries, and have helped brands from a range of sectors and regions of the world. Some of our past clients include Johnson & Johnson, Gilead, Novartis and Invisalign.
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
FAQs
Medical market research is a specialised form of market research that focuses on the healthcare industry. It involves collecting, analysing, and interpreting data related to healthcare products, services, and trends.
Pharmaceutical market research is market research that is focused on the particulars of the pharmaceutical industry, involving the collection, analysis, and interpretation of data related to pharmaceutical drugs, medical devices, and healthcare services.
AI algorithms can analyse vast datasets to identify patterns and trends, making forecasting of market behaviour and patient preferences more accurate, and responsive to shifting opinions.
Ethnographic research, cultural insights and semiotics all help us refine your messaging to resonate more effectively with your target patient groups; behavioural analysis and customer journey mapping provide insights into how to improve your operations to be more patient-centric, and unstructured data synthesis, surveys and polls and insight communities can help you better understand the impact of any changes you make.
We can work with companies from any area of the healthcare and pharmaceutical industries, and have helped brands from a range of sectors and regions of the world. Some of our past clients include Johnson & Johnson, Gilead, Novartis and Invisalign.
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
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