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Achieving sustainable growth in the retail and FMCG market is about “survival of the fittest”. Established brands need to innovate and adapt to stay relevant, while new brands have to fight to stake their place on increasingly-crowded shelves. Immense competition for attention and space has made consistent profitable growth difficult without powerful insights and strategy to help.
From product innovation to messaging refinement, STRAT7’s customer and market research specialisms help businesses pick their target segments, redefine their strategy and execute brilliantly, supported by commercially-astute, consumer-centric insights. Our experienced team leverages cutting-edge methodologies to deliver actionable insights that drive growth and innovation. Whether you’re a well-established brand or a disruptive startup, we can provide the information you need to propel your success.
Our comprehensive approach combines market intelligence, consumer psychology, and strategic analysis to help retail businesses thrive in an ever-evolving marketplace.
With valuable insights into your market and competitors, you can make informed decisions that drive growth, profitability, and overall business performance.
Air Wick
How we helped Air Wick translate insights into unique product innovation strategies that form the backbone of their pipeline.
Learn exactly what your buyers want, and use that knowledge to optimise your product range, improve store layouts and innovate new offerings.
With consumer insights and competitive analysis, you can identify segments that are underserved by current offerings and take steps to corner these niches.
From London to Sydney, and everywhere in between, our international footprint helps us drill down into potential untapped retail markets and territories.
From IKEA and Asda, to Converse and Axe, we know what it means to support some of the world’s biggest retail brands with their most ambitious projects.
In such a fast-moving industry, knowing where you stand is important, but seeing the direction that things are heading is vital.
We can help you read the currents and gain an edge over your competitors with actionable market insights and detailed customer research.
Mums, dads, children, parents: we hear about them often – but what about the consciously child-free? Our new report celebrates those who have chosen to never have kids. Let us introduce the un-dependents…
Retail market research is the systematic gathering, recording, and analysis of data about retail markets, consumers, and competitors. It provides valuable insights that help businesses understand consumer behaviour, market trends, and competitive landscapes to make informed decisions and improve their performance.
Market and customer research can:
Retail and FMCG companies face numerous challenges in today’s dynamic marketplace, including shifting consumer preferences, digital transformation, supply chain complexities, and sustainability demands. Market research helps address these challenges by providing insights into changing shopping behaviors, optimizing omnichannel strategies, improving inventory management, and identifying sustainable practices that resonate with consumers while maintaining profitability.
Ethnographic research, cultural insights and semiotics all help us refine your messaging to resonate more effectively with your ideal customers; behavioural analysis and customer journey mapping provide insights into how to improve your operations to be more customer-centric, and unstructured data synthesis, surveys and polls and insight communities can help you better understand the impact of any changes you make.
STRAT7 works with a diverse range of retail and FMCG organizations, from global supermarket chains and department stores to specialty retailers and direct-to-consumer brands. Our clients include multinational FMCG companies producing everything from household essentials to premium consumer goods, as well as emerging brands looking to scale their operations and establish market presence.
STRAT7 differentiates itself by combining traditional market research with advanced technology and innovative methodologies. We focus on providing actionable insights that drive real business impact.
Our insights and strategies combine deep industry expertise with advanced data analytics and AI. This allows us to scrape and analyse vast quantities of information, to uncover hidden patterns and trends that other research firms may miss.
At the same time, our experienced customer and market research teams can investigate any global market you wish, providing you a solid foundation and understanding of your prospective customer base, on an incredibly detailed and personal level.
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Shape your future – where is your future headed and what influences that direction
Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
Galvanise the business – how do you inspire action?
