Skip to content The consumer world doesn’t stand still. Markets shift, categories get disrupted, and the assumptions behind last year’s strategy can be out of date before the ink is dry. Yet many FMCG businesses struggle to respond with the agility and bold decision-making required.
We work differently. STRAT7 points clients towards growth at every stage of the marketing process, even when that means revisiting assumptions, challenging the plan, or looking beyond the category as it stands today.
There’s an established formula for growth in the consumer and FMCG world – make the right choices, build a plan, execute successfully. It’s a sensible
formula – but it isn’t enough.
The consumer world is changing faster than strategies can adapt. Too often, insights are focused on measuring progress toward out-dated targets rather than helping the business to course-correct. The result: results underperform, confidence in strategy erodes, and it’s back to the drawing board.
Health, lifestyles, technology and affordability are all reshaping consumer demand: UPF-free eating, the impact of GLP-1s on eating habits and the polarisation between premium and price are all disrupting even the most traditionally stable categories.
AI is increasingly filtering the choices consumers make – surfacing products, comparing prices, and shaping decisions before a shopper has even reached a shelf or a product page. Strategies built around traditional purchase journeys are already running behind.
New entrants aren’t just moving faster – they’re more responsive to change. They’re tapping into UPF-free demand before it peaks. They’re making sustainable packaging work commercially. They’re building brand relevance through culture, not just media spend.
At STRAT7, we believe strategy drives growth when responsiveness and adaptability are built in. We build our work around flexibility, cultural openness, a willingness to change course when the evidence points elsewhere, and a readiness to embrace new solutions to problems we couldn’t solve before.
We start with where the growth is and work backwards, building frameworks around your specific circumstances, rather than trying to make your circumstances fit our frameworks.
We look beyond category norms and historic KPIs, drawing on cultural signals, changing dynamics, and emerging behaviour – alongside the data that brings them to life.
Our strategies are designed with actionability above all else, with recommendations grounded in real commercial decisions – not just intellectually interesting thinking.
The consumer world moves quickly, and so do we. We won’t stay with an old way of working if something better has come along – and we won’t let continuity of back-data stand in the way of your ability to act.
Across seven interconnected service areas, we help consumer businesses understand where growth is coming from, adapt their strategies to capture it, and track what’s actually working.
Culture moves faster than strategy. We help you map the forces reshaping your category and identify where the whitespace is – before it becomes obvious to everyone else.
Competitive advantage comes from foundational insights you can act on. With a particular expertise in segmentation and wide ranging analytics, qual and quant research capabilities we help you stay ahead of the market through insights that drive decisive action and lasting success.
Most growth strategies optimise what already exists. Combining deep expertise in strategy, data, and market intelligence, we help you see beyond the obvious – uncovering new demand spaces, missed category entry points, and adjacencies your brand is positioned to win.
Brands that grow in mature markets understand their cultural context and use it. We help you define your brand strategy, develop sharper positioning and communications, and create plans to drive growth.
Mature categories look like they’ve run out of room. They usually haven’t. We find the latent opportunities consumers haven’t articulated yet and build pipelines that create real commercial momentum.
The best FMCG businesses grow in value even when volume flatlines. We give you the analytics and evidence to lock in revenue and margin improvements with confidence.
Most trackers tell you what’s just happened. Ours are designed to tell you when to change course – built around your challenges and competition, not an off-the-shelf model designed for someone else.
ORSL has long been trusted for rehydration in India, but Kenvue wanted to expand it beyond medical use into everyday wellness—without losing its clinical credibility. Which new spaces could it credibly enter?
This was a strategic transformation opportunity. We mapped the wellness landscape across medical and lifestyle contexts, defined a clear “strategy on a page,” and co-created new territories focused on proactive wellness, not just recovery.
The strategy sparked immediate action, including ORSL’s first immunity-focused SKU, a prioritized innovation roadmap, and a national hydration awareness campaign culminating in a dedicated NDTV programme. The framework continues to guide decisions across product development and marketing.
“We moved from a position where we only had one innovation in six years – to six innovations in one year.” Sarvesh Sahni, Global Senior Marketing Director and ORSL Brand Lead
AI is reshaping how consumers discover and choose products. Health and lifestyle shifts – from UPF-free eating to GLP-1 drugs – are redrawing category boundaries. Premium and value are polarising in ways that affect every brand differently. We don’t need to be briefed on what’s changing in consumer markets. We already know, and we build that knowledge into every engagement.
From cultural foresight to demand space modelling, brand strategy to revenue growth management – our capabilities span the full consumer growth agenda. And because they’re genuinely integrated, insight from one area informs another. You get a richer picture than any single specialism could provide.
Our insight programmes are built for action. Whether that’s a segmentation framework designed for deployment, a tracking system that signals when to change course, or a pricing model you can act on with confidence – we design everything around the decisions you actually need to make.
Whether you’re questioning your current strategy, looking for a sharper read on your market, or building the case for a new approach – we’d like to talk.
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