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In an industry characterised by rapid innovation, new revenue models and ever-shifting audience preferences, and increasing competition, tech brands face relentless change. To thrive in this environment of massive transformation, businesses need a deep understanding of their customers, market trends, and emerging technologies.
We specialise in designing growth strategies that anchor our clients’ long-term brand relevance in this ever-shifting landscape. Our cutting-edge market research and insights offerings are tailored to the unique needs of technology companies, and our experienced team leverages a range of advanced methodologies to uncover valuable insights that drive meaningful business growth.
Ready your business for change
Global technology market intelligence
In an industry characterised by rapid innovation, new revenue models and ever-shifting audience preferences, and increasing competition, tech brands face relentless change. To thrive in this environment of massive transformation, businesses need a deep understanding of their customers, market trends, and emerging technologies.
We specialise in designing growth strategies that anchor our clients’ long-term brand relevance in this ever-shifting landscape. Our cutting-edge market research and insights offerings are tailored to the unique needs of technology companies, and our experienced team leverages a range of advanced methodologies to uncover valuable insights that drive meaningful business growth.
"I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”
"What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together."
"The insight community platform allows us to keep our finger on the pulse with customers, and feed insights straight back to the business at a fast pace."
“The ideas and concepts that STRAT7 developed as part of the work are helping us structure future thinking on our brand. We’re extremely thankful for their partnership and would certainly work with them again on innovation strategy.”
“Our relationship with STRAT7 has been a highly rewarding and collaborative process. We’re extremely happy with the work we’ve done and the results of our joint effort.”
Make informed decisions on product pricing and capabilities, based on in-depth customer and market data.
Analyse demand for your products and services to identify and focus on the most promising opportunities and targets.
Innovate beyond the obvious by developing tech products and services that translate strategic vision into tangible value.
Our technology insight specialisms
Make informed decisions on product pricing and capabilities, based on in-depth customer and market data.
Analyse demand for your products and services to identify and focus on the most promising opportunities and targets.
Case study
How we used AI to improve product positioning for a headphone manufacturer
Research helps determine if customers are willing to pay for ongoing access to products or services, or other models like freemium or advertising-based models. By investigating customer preferences, we can also uncover hidden revenue streams that you can capitalise on.
The importance of customer & market research in the tech industry
Research helps determine if customers are willing to pay for ongoing access to products or services, or other models like freemium or advertising-based models. By investigating customer preferences, we can also uncover hidden revenue streams that you can capitalise on.
Gain a competitive edge by understanding the complex needs of your B2B clients, tailoring your solutions to drive business growth and client satisfaction.
Supporting a wide range of technology service providers
No matter your industry or focus, we can help you harness the power of technology to drive innovation and improve efficiency.
Software development companies
Cybersecurity providers
Telecommunications companies
Tech startups
Consumer tech
B2B tech
Gain a competitive edge by understanding the complex needs of your B2B clients, tailoring your solutions to drive business growth and client satisfaction.
We’re powered by cutting-edge machine learning and a proprietary AI toolset that helps tech brands operationalise insights in real-time for fast, agile decision-making.
We’re a specialised market research and insights agency, just as comfortable harnessing social listening data, analysing buyer behaviour in the tech ecosystem, and driving customer experience innovation.
Why choose STRAT7 for technology market research?
Diverse team of experts
Our team’s diverse skill sets and capabilities make us the first choice agency for the technology brands you know and love, trusted to consistently produce comprehensive and actionable insights.
Demonstrated history of success
AI-fed, human-led
End-to-end strategy
By uncovering deep insights into customer behaviour, market trends, and competitive landscapes, we empower technology companies to make informed decisions that drive growth and innovation.
Our research helps you understand your target audience, optimise product offerings, and identify emerging opportunities.
Helping technology companies worldwide understand their customers, market, competition & potential
By uncovering deep insights into customer behaviour, market trends, and competitive landscapes, we empower technology companies to make informed decisions that drive growth and innovation.
Our research helps you understand your target audience, optimise product offerings, and identify emerging opportunities.
Unstructured data makes up 80-90% of all data that exists. Yet, only 18% of organisations can effectively leverage this vast resource.
We delve into how businesses can incorporate unstructured data into their decision making, providing valuable insights, context, and opportunities for innovation and competitive advantage.
Free ebook
Tap into the power of unstructured data
Unstructured data makes up 80-90% of all data that exists. Yet, only 18% of organisations can effectively leverage this vast resource.
We delve into how businesses can incorporate unstructured data into their decision making, providing valuable insights, context, and opportunities for innovation and competitive advantage.
Talk to the team
Technology market research is the gathering, analysing, and interpreting of data related to the technology industry. It involves studying market trends, consumer behaviours, emerging technologies, competitors, and other factors that impact the technology market to provide tech companies with insights that will help them make strategic decisions.
We seamlessly integrate AI into our tech industry solutions to deliver strategies that help you get closer to your customers in faster, smarter ways.
Our proprietary AI toolkit helps us analyse and act on the perspectives that make a difference – so you can translate user feedback into real results.
Technology companies face two primary challenges: rapid technological advancement and evolving consumer preferences.
Rapid technological advancements make it hard for companies to keep up with the latest trends and innovations, risking product obsolescence. Evolving consumer preferences require companies to stay ahead of the curve by understanding and adapting to changing needs and behaviours. Market research helps companies identify emerging trends, target the right audiences, and tailor their products and services to meet changing customer demands.
We employ a diverse range of methodologies for our technology market research, pairing traditional methods like surveys, questionnaires, interviews and insight communities with advanced methodologies like AI-powered analytics, large-scale data scraping, sentiment analysis and predictive analytics.
We can work with companies from any area of the technology industry, and have helped brands from all regions of the world and industry sectors. Past clients include Lenovo, Electrolux, Deliveroo, Just Eat, Brother, Heinz, Spotify, Facebook and Twitter.
STRAT7 distinguishes itself in the technology market research sector by leveraging a unique blend of human expertise and advanced technology. Our integrated ecosystem of experts and proprietary AI-driven technology, allows us to provide real-time insights into changing customer behaviour.
FAQs
Technology market research is the gathering, analysing, and interpreting of data related to the technology industry. It involves studying market trends, consumer behaviours, emerging technologies, competitors, and other factors that impact the technology market to provide tech companies with insights that will help them make strategic decisions.
We seamlessly integrate AI into our tech industry solutions to deliver strategies that help you get closer to your customers in faster, smarter ways.
Our proprietary AI toolkit helps us analyse and act on the perspectives that make a difference – so you can translate user feedback into real results.
Technology companies face two primary challenges: rapid technological advancement and evolving consumer preferences.
Rapid technological advancements make it hard for companies to keep up with the latest trends and innovations, risking product obsolescence. Evolving consumer preferences require companies to stay ahead of the curve by understanding and adapting to changing needs and behaviours. Market research helps companies identify emerging trends, target the right audiences, and tailor their products and services to meet changing customer demands.
We employ a diverse range of methodologies for our technology market research, pairing traditional methods like surveys, questionnaires, interviews and insight communities with advanced methodologies like AI-powered analytics, large-scale data scraping, sentiment analysis and predictive analytics.
We can work with companies from any area of the technology industry, and have helped brands from all regions of the world and industry sectors. Past clients include Lenovo, Electrolux, Deliveroo, Just Eat, Brother, Heinz, Spotify, Facebook and Twitter.
STRAT7 distinguishes itself in the technology market research sector by leveraging a unique blend of human expertise and advanced technology. Our integrated ecosystem of experts and proprietary AI-driven technology, allows us to provide real-time insights into changing customer behaviour.
Other industries
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