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Technology market research company

Navigate the future of technology with strategic insights

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Excellence Awards
MRS

Ready your business for change

Global technology market intelligence

In an industry characterised by rapid innovation, new revenue models and ever-shifting audience preferences, and increasing competition, tech brands face relentless change. To thrive in this environment of massive transformation, businesses need a deep understanding of their customers, market trends, and emerging technologies.

We specialise in designing growth strategies that anchor our clients’ long-term brand relevance in this ever-shifting landscape. Our cutting-edge market research and insights offerings are tailored to the unique needs of technology companies, and our experienced team leverages a range of advanced methodologies to uncover valuable insights that drive meaningful business growth.

awards/finalist in last 5 years
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years av. partnership for top 50 clients
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client sat score vs industry av. of 7.5/10
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connected experts across 12 countries
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Green Speech Marks

What our clients say

Our technology insight service specialisms

We combine deep technical expertise with market intelligence to help technology companies accelerate innovation, optimize user experience, and capture emerging opportunities.

Understand consumer behaviour, audience segments and market trends to inform your pricing, marketing, and distribution strategies.
By providing valuable insights into consumer needs, preferences, and emerging trends, we empower retail businesses to develop groundbreaking products that resonate with their target audience.

With valuable insights into your market and competitors, you can make informed decisions that drive growth, profitability, and overall business performance.

Using AI to improve product positioning for a headphone brand

The importance of customer & market research in the tech industry

In the rapidly evolving tech sector, understanding consumer behaviour and market trends is crucial for innovation, product development, and staying ahead of the curve.

By tracking market trends and analysing consumer behaviour, we help technology companies identify emerging customer needs and preferences before their competitors.
Research helps tech firms identify the cybersecurity features most important to customers, and focus on developing solutions that directly address consumer anxieties.
By identifying customer needs, optimising product offerings, and pinpointing audience messaging, we help tech businesses differentiate themselves from competitors and achieve sustainable growth.

Research helps determine if customers are willing to pay for ongoing access to products or services, or other models like freemium or advertising-based models. By investigating customer preferences, we can also uncover hidden revenue streams that you can capitalise on.

Supporting a wide range of technology service providers

No matter your industry or focus, we can help you harness the power of technology to drive innovation and improve efficiency.

Software development companies

Unlock the potential of your software solutions by gaining deep insights into user needs, preferences, and emerging trends.

Cybersecurity providers

Understand the evolving needs and concerns of your clients, and develop innovative solutions that address their most pressing security challenges.

Telecommunications companies

Navigate the complex telecoms landscape by anticipating technological advancements, and optimising your offerings to drive customer satisfaction and loyalty.

Tech startups

Accelerate your growth by understanding your target market, validating your product idea, and identifying untapped opportunities to disrupt the industry.

Consumer tech

Stay ahead of the curve by understanding rapidly shifting consumer preferences, identifying emerging trends, and optimising your products to deliver exceptional experiences.

B2B tech

Gain a competitive edge by understanding the complex needs of your B2B clients, tailoring your solutions to drive business growth and client satisfaction.

Why chose STRAT7 for technology market research?

A global tech-enabled strategy, insights and analytics agency

Diverse team of experts

Our team’s diverse skill sets and capabilities make us the first choice agency for the technology brands you know and love, trusted to consistently produce comprehensive and actionable insights.

Demonstrated history of success

From Spotify, to Lenovo and Just Eat, we know what it means to support the World’s biggest tech brands with their most ambitious projects.

AI-fed, human-led

End-to-end strategy

We’re a specialised market research and insights agency, just as comfortable harnessing social listening data, analysing buyer behaviour in the tech ecosystem, and driving customer experience innovation.

Helping technology companies worldwide

Understanding customers, market, competition & potential

By uncovering deep insights into customer behaviour, market trends, and competitive landscapes, we empower technology companies to make informed decisions that drive growth and innovation.

Our research helps you understand your target audience, optimise product offerings, and identify emerging opportunities.

maturity graph

Our research methodologies

Capturing strategic insights

Ethnographic research

Immersing our research in your customers’ lived experiences, we help you to understand their behaviours, affinities and shifting attitudes on a truly personal level.

Bespoke qualitative and quantitative research

We survey targeted individuals in our 47 million-strong network of consumers, decision makers and patients across NAM, EMEA and APAC.

Unstructured data synthesis​

Powered by proprietary machine learning, NLP and generative AI, our toolkit makes it effortless to identify trends and extract valuable insights from unstructured data.

Professional perspectives​

Interviews with field experts, academics, and influencers enrich our research with professional opinions on your market’s state of play and future.

Customer and user experience analysis​

Through sentiment analysis, social listening and AI-powered research, our analysts build up a comprehensive picture of your UX from a customer’s perspective.

Free ebook

Tap into the power of unstructured data​

FAQs

What is technology market research?

Technology market research is the gathering, analysing, and interpreting of data related to the technology industry. It involves studying market trends, consumer behaviours, emerging technologies, competitors, and other factors that impact the technology market to provide tech companies with insights that will help them make strategic decisions.

We seamlessly integrate AI into our tech industry solutions to deliver strategies that help you get closer to your customers in faster, smarter ways.

Our proprietary AI toolkit helps us analyse and act on the perspectives that make a difference – so you can translate user feedback into real results.

Technology companies face two primary challenges: rapid technological advancement and evolving consumer preferences.

Rapid technological advancements make it hard for companies to keep up with the latest trends and innovations, risking product obsolescence. Evolving consumer preferences require companies to stay ahead of the curve by understanding and adapting to changing needs and behaviours. Market research helps companies identify emerging trends, target the right audiences, and tailor their products and services to meet changing customer demands.

We employ a diverse range of methodologies for our technology market research, pairing traditional methods like surveys, questionnaires, interviews and insight communities with advanced methodologies like AI-powered analytics, large-scale data scraping, sentiment analysis and predictive analytics.

We can work with companies from any area of the technology industry, and have helped brands from all regions of the world and industry sectors. Past clients include Lenovo, Electrolux, Deliveroo, Just Eat, Brother, Heinz, Spotify, Facebook and Twitter.

STRAT7 distinguishes itself in the technology market research sector by leveraging a unique blend of human expertise and advanced technology. Our integrated ecosystem of experts and proprietary AI-driven technology, allows us to provide real-time insights into changing customer behaviour.

Other industries

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Featured content

A bit more about us

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A well trained assistant

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Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

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Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio