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STRAT7 Crowd DNA, the cultural insights and strategy consultancy within the STRAT7 Group, has appointed Lucy Fallon as Managing Director.
Lucy joined STRAT7 Crowd DNA in 2022 as Commercial Director and most recently served as Head of Agency. She takes on the role following a successful period leading the business and will focus on strengthening client relationships, investing in the next generation of cultural strategists and evolving the agency’s offer to meet changing market needs.
The appointment is effective immediately.
Lucy Fallon,
Managing Director, STRAT7 Crowd DNA
Lucy Fallon comments:
“AI, data abundance and increasing consumer complexity are transforming how value is created, making it more important than ever that insights deliver commercial advantage.
Crowd DNA was built on helping brands understand culture and what it means for growth. As one of the UK’s pioneering cultural insights consultancies, we’ve always helped clients make sense of complexity and uncover opportunities for brands and businesses. Looking ahead, we’ll continue to evolve how we decode culture, challenge conventional thinking and help clients navigate an increasingly complex world.
While the tools and technologies around us continue to evolve, it’s the expertise, judgement and creativity of our people that make the difference. That’s where we create value, and that’s where we’ll continue to make a difference for our clients.”
"Lucy has demonstrated exceptional leadership throughout her time at Crowd DNA. She has earned the trust of colleagues and clients alike and is ideally placed to lead the agency into its next chapter. We are delighted to appoint her as Managing Director and look forward to supporting her as she continues to build on STRAT7 Crowd DNA's strong reputation for cultural insight and strategic thinking, while leveraging the broader strengths of the STRAT7 Group."
About STRAT7
STRAT7 is a global tech-enabled strategy, insights, and analytics group that leverages AI-powered technology and human expertise to help businesses stay ahead of change. With a fully integrated ecosystem of 400+ experts, we equip brands with the actionable strategies and foresight needed to navigate disruption, accelerate customer-centric growth, and achieve meaningful commercial advantage.
Our agencies include: STRAT7 Advisory, STRAT7 Audiences, STRAT7 Bonamy Finch, STRAT7 Crowd DNA, STRAT7 Incite, STRAT7 Jigsaw, and STRAT7 Researchbods.
STRAT7 is headquartered in London with offices in Amsterdam, Leeds, New York, and Sydney.
For media enquiries, please contact hello@strat7.com.