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STRAT7’s ‘New Standard’ sets out a new way of bringing data, insight and strategy together with technology to tackle complex business challenges. As part of the launch, STRAT7’s always-on intelligence platform, Nucleus, is now available to clients.
Businesses are being asked to make bigger decisions, faster, while customer expectations, markets and technology continue to change around them. That puts more pressure on insight teams to have a stronger voice in those decisions.
But too often, clients have to choose between the scale of a large network, the depth of a specialist and the speed of an AI platform. Each brings something different, but the insight team is still left to join the dots. STRAT7’s ‘New Standard’ is built so clients don’t have to make those trade-offs. One senior STRAT7 team stays accountable for the work and draws on expertise and technology from across the group for each client challenge.
Barrie Brien,
CEO, STRAT7
“We set out the ‘New Standard’ because insight has a much bigger role to play in business decisions. Our clients bring us some of their toughest strategic questions, about where to grow, what customers need and what to do next. Insight teams should be at the centre of those conversations, and we want to help make that happen. Nucleus is a big part of that. It puts an organisation’s intelligence in the hands of the people who need it, from insight teams to senior leaders.”
It’s a similar story with the research, data and knowledge clients already hold. A business might have a customer community with one provider, a brand tracker with another, behavioural data elsewhere and years of previous research spread across different teams and systems.
That’s where Nucleus comes in. STRAT7’s always-on intelligence platform is now available to clients, bringing their research, data and knowledge together so it can be questioned, connected and built on over time.
People across the business can ask questions in plain language and receive answers in seconds. Each answer links back to its sources and carries a confidence rating based on the available evidence. This makes it easier to see what the business already knows, where the evidence is limited, and where fresh research is genuinely needed.
Nucleus also includes digital twins of customer segments. Teams can have live conversations with them, test concepts in real time and see how different groups are likely to respond. Twins can be built around wider demographic groups and custom audiences or grounded in a client’s own research and data. Client data is not used to train public AI models. The result is an early steer to help teams narrow the options and decide where research with real customers will add the most value.
Nucleus can be used on its own or connected to existing platforms, helping clients make more of the systems and intelligence they already have.
“Research shouldn’t stop at the report. Too often, what a project uncovers gets filed away and is hard to find when the next question comes up. Nucleus changes that. Every new study adds to what came before, so each piece of work starts from further ahead. The value of insight compounds over time.”
The ‘New Standard’ comes with a new visual identity and website.
For more information, visit strat7.com and strat7.com/nucleus.
About STRAT7
STRAT7 delivers a ‘New Standard’ of data, insight and strategy partnership. More than 350 specialists across the group work as one connected team, combining expertise with technology and AI to help organisations use insight to shape more of their decisions.
Nucleus, STRAT7’s always-on intelligence platform, connects clients’ research, data and knowledge so it can be questioned and built on over time. Nucleus gives teams live access to digital twins of customer segments, allowing them to explore how different groups are likely to respond.
STRAT7 is headquartered in London, with offices in Amsterdam, Burgas, Leeds, New York, Sofia, Stockholm and Sydney.
