Researchbods expands global presence with New York office

Researchbods, our specialist consumer intelligence company that helps brands and agencies find their insight edge, announces the opening of its new office in New York.

The New York office will serve as a strategic hub, enabling Researchbods to better cater to the needs of its North America clients and deliver even greater value to them through close collaboration with other STRAT7 agencies. The expansion into the US market represents a significant milestone in Researchbods’ growth trajectory, reinforcing its commitment to delivering exceptional customer experiences and driving actionable intelligence for global brands across all industries. 

With over 140 staff and and year-on-year revenue growth of 20% to £12m, the move follows Researchbods’ recent success in securing several high-profile global contracts with Jaguar Land Rover, LadBible and IAG.

Jonathan Clough, CEO of Researchbods says: “Opening an office in New York is an exciting step for Researchbods. We believe that proximity to our clients is crucial for building strong partnerships and gaining a deeper understanding of their needs. By establishing a presence in one of the world’s leading business and cultural hubs, we aim to strengthen our relationships with existing clients and forge new connections within the US market.” 

The New York office will be jointly led by Steve Becker, a Brand and Communications Strategist, who brings over 20 years of experience in global insight. 

Steve Becker, Director of Insights (US) at Researchbods, adds: “I’m thrilled to be joining Researchbods at this exciting time. The company has a strong track record of innovation and delivering value to its clients. I’m looking forward to working with the team to build on this success and help Researchbods become the leading consumer intelligence company in North America.” 

 

Find out more about Researchbods here.

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Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.

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Alice Hedlund

Principal

Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald

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Job Title

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Tom Carvell

Principal

Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker

Partner

Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills

Partner

Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald

Partner

Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.

headshot-Bjorn-Dufwenberg

Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.