Shaping talent strategy with in the healthcare sector

Analysing employee online reviews to help a global healthcare company understand all areas around retention, recruitment and talent development.  


A Global healthcare company, who has partnered with STRAT7 many times, wanted to know how their employee experience compared to that offered by their competitors. They were keen to develop a deep understanding of their strengths and weaknesses, what mattered most to employees and where they could improve. 

Where better to gather this information than from past and present employees themselves?

Publicly available online employee reviews offered the perfect data source from which to conduct our analysis. Until recently, this kind of unstructured data was extremely difficult to collect and process. But now, thanks to developments in AI, we can tap into this rich data source and extract actionable insights. 


Using proprietary web scrapers, we collected publicly available data from US-based employees, where current and former employees anonymously review companies.

Deep exploration of employee reviews

Using proprietary web scrapers, we collected publicly available data from US-based employees, where current and former employees anonymously review companies. 

Review data was collected on a total of seven global healthcare companies: our client and six of their competitors. 

A few thousand unique conversations were collected, both before and after the pandemic, which detailed the pros and cons of the employees’ experience, as well as metadata such as date, former/current employee status and tenure. 

Then we used a hybrid approach, consisting of machine learning and domain expertise, to find the categories of conversation within the reviews. 

We tracked standard topics such as pay, benefits, and the perception of management, as well as less obvious things like pension schemes and office location. Then we applied the topic modelling framework and star rating data to uncover clear areas of strength, weakness and deterioration of the company in focus. 

Using textual analysis to isolate the key drivers, we uncovered the precise reasons why the company in focus performed well on non-pay benefits and less well in areas like recruitment and management. 

We also found common words and phrases that employees used when discussing each topic. For example, within non-pay benefits, consumers repeatedly mentioned their 401k and paid leave.

Adding value with unstructured data

Our analysis gave our client a clear understanding of their strengths and weaknesses in all areas regarding employee experience. These insights have been combined with other forms of research to inform their talent strategy in the future and improve their offering.

The engine made the collection, analysis and visualisation of the data quick and easy, plus it offered a cost effective way of turning unstructured qualitative data into a competitive advantage.  

Tap into the power of unstructured data

Leverage AI to get a rigorous comparison of your brand and product portfolio against competitors, through the voice of consumers and/or employees. supports a wide range of business questions through the lens of unstructured data. Speak to us to find out what AI can do for you.


Want to learn more about the power of unstructured data?

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Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.