Skip to content Unpick the underlying forces that shape how people think, feel and act
Brands are inherently embedded in culture. By deeply understanding their cultural context, we help brands anticipate cultural shifts, fostering sustainable growth, increased brand health, and a competitive edge
Our in-house team of researchers, strategists, copywriters, trend forecasters, semioticians, graphic designers and film makers translate insights into stories that help create long term cultural relevance.
We help you...
Break into new territories, growing existing market share and plan your next strategic move.
By immersing ourselves in the worlds you seek to conquer, we gather the cultural details that can sculpt your brand’s future.
Define and position your brand to connect and resonate with consumers.
Know your audience deeply, build empathy and communicate effectively.
Develop convention-shifting new products to fulfil customer needs before they recognise them.
Map buyer journeys, identify optimal points of engagement, and deliver exceptional experiences.
Culture is vast and complex. It shapes our identities and drives our choices. To capitalise on a market opportunity, you need to understand what drives your buyers. Whether it’s long-held traditions, or the latest fad, can you adapt appropriately?
Values, beliefs and traditions – they move and change slowly, influencing your long-term future planning. But can you evolve accordingly and conquer new territory? Is it time to rethink your long-term cultural impact?
Fads, fashions, and pop culture come and go quickly, often shaping tactical objectives like marketing campaigns and activations. But can you set the trends instead of constantly chasing them?
With a range of tools at our fingertips, we gather a diverse data set that paints a panoramic picture of your target culture – its values, how it’s changing, and the opportunities it presents.
Supported by AI, we examine existing data to gain a broad appreciation of the culture you seek to understand. From surveys through to industry reports, we unlock insights at scale.
Through immersive, ethnographic and new wave quantitative methods, we capture authenticity, nuance and lived realities.
By decoding clues from culture, we identify emerging codes within a category or across culture more broadly, to understand how consumers interpret and respond to brands.
Blending cultural analysis with AI enabled analysis of unstructured social data, we pinpoint the trajectory of change.
Our global network of academics, experts and thought leaders sit on the ‘cultural frontline’, helping us to identify ‘what’s next’.
Using graphic design, film making and editorial, we translate data into powerful narratives that amplify impact.
With a range of tools at our fingertips, we gather a diverse data set that paints a panoramic picture of your target culture – its values, how it’s changing, and the opportunities it presents.
You’ll find our cultural strategists spread across seven global cities running projects in over 75 markets world wide.
From landscaping studies to tactical initiatives, we support brands wanting to disrupt and harness change to get ahead.
With ‘boots on the ground’ in seven markets, our diverse team blend together expertise across research, strategy, semiotics, forecasting, film making, design & editorial.
From Adidas to Amazon, we work with the world’s most exciting brands, across market, category and commercial challenge.
We design bespoke, immersive programs of work that capture lived realities and fuel the kind of strategy that builds empathy and drives differentiation.
We work with you to establish the scope of work and desired, ensuring that we start with the end in mind.
We explore the broader context that your brand exists in through both a cultural & category lens, identifying the emerging ‘signals’ that present opportunity.
Diving deep into your audience communities, we illuminate new insight through a range of immersive, ethnographic & innovative quantitative methods.
Through collaborative workshopping, we distill insights and shape a compelling narrative that helps to give context to the challenge, and illuminate the way forward.
We translate insight into stories using film making, design and editorial to build stakeholder empathy and amplify the impact of the work.
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Identify your audience – who are they and what do they expect?
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