Skip to content Your audience’s thoughts, at your fingertips
Imagine having direct access to the thoughts and opinions of your audience, customers and consumers. With our insight community platforms, you can conduct agile, real-time research with thousands of customers, gaining valuable insights into their needs, preferences, and behaviours.
From polls and surveys to discussion rooms and location-based mapping, our tools enable you to anticipate customer needs, predict future behaviour and grow their business.
Insight communities are designed for agile research, providing continuous feedback. Unlike ad-hoc research, these communities offer a constant stream of insights from engaged panel members. They can also include non-customers, allowing you to gain insights from those who have chosen your competitors.
By engaging customers in insight communities, businesses can continuously collect real-time feedback, ideas, and preferences, enabling deeper understanding of customer needs and behaviours.
Non-customers and competitors’ customers can provide valuable insights into market trends, competitive advantages, and preferences, helping you refine your strategies and identify ways to win over these segments.
Gather valuable feedback on competitors’ strengths and weaknesses, as well as their positioning in the market, on a continuous basis.
Test new offerings on a subset of existing customers and target demographics before revealing them to your wider market.
With an insight community, you can save time and costs typically associated with traditional research methods.
Insight communities can be used to gather insights from non-customers, as well as current customers, to get a broader view of your market as a whole.
By engaging with a dedicated group of customers, you can gain deep insights into how effective different branding or communication strategies truly are.
Imagine having all the answers to your business problems just a click away. Our insight community platform, ex-plor, is the perfect tool to get closer to customers, with a host of modules available to streamline management and aid insight gathering.
If you’ve got the questions, we’ve got the tools. Our library of hundreds of different question types makes it easy for you to script and design your own surveys. Or, if you’d prefer, you can leave it to our in-house team.
Bring the customer voice to life. Get 24/7 insights from your consumers in a safe and secure online environment. Combine your data sources to gain a single view of your customers’ changing needs, and truly supercharge your strategy.
Make faster data-driven decisions. Power in-depth analysis and planning. Use insight as a catalyst for growth. Our dashboard module gathers all your data in one place, making understanding and sharing quick and easy.
We work with you to outline the community’s strategic goals, tactical objectives, target audience, budget, and KPIs. This will also impact the composition of the insight community, and what personas we bring in.
Secure buy-in from stakeholders across the organisation through effective communication, internal processes, and a well-planned launch event.
Target member personas are defined and recruited through various recruitment channels, including your website and social media. Members are screened and segmented with profiling questionnaires as they join.
A dedicated community management team is assigned to oversee day-to-day operations and foster community engagement through regular activities, feedback loops, and clear communication.
Research projects are launched through the community to gather insights for you. Our research team analyses the data and presents findings back to you in a structured format.
Our studio team tailors outputs to different audiences within your organisation using infographics, executive summaries, reports, dashboards, and videos to bring them to life.
We offer a comprehensive solution, with the ability to provide and customise the platform, supply research expertise, and handle community management, all under one roof.
At STRAT7, we can develop and enhance the features of our platforms in-house, where competitors would rely on third-party survey tools.
From JLR, to British Airways and Deliveroo, we know what it means to support the world’s biggest brands with their most ambitious projects.
We don’t just provide you with a list of solutions. Our in-house research team works with you every step of the way to align the insight community platform’s capabilities with your research needs.
With a team focused on recruiting, engaging and retaining members, community management is a priority, not an afterthought.
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