STRAT7 announces a host of senior promotions to underpin ambitious growth plans

STRAT7, the tech-enabled insight consultancy, announces several new senior-level promotions to support its ambitious growth strategy.

Barrie Brien, CEO at STRAT7, comments:

“We’ve had another exceptionally strong financial performance this year [to 30th June 2022], with organic growth of over 30%. All our regions performed well, with particularly strong growth in the US and APAC. We continue to focus on building long-lasting relationships with our enterprise clients and fostering a culture of collaborative innovation across the group.

I’m in no doubt that our performance reflects the high value that clients place on the expertise and commitment of our teams. So, we’re pleased to announce the following new promotions. Not only are they very well deserved for the contribution these individuals have made to STRAT7’s success so far, they are also an important underpin to our future growth plans. We’ll continue to invest in our talent pool in the coming months and beyond.”

Paul Carney, former Managing Director at Bonamy Finch, becomes a Partner at STRAT7’s growing consultancy practice, helping to bring his extensive experience and the full breadth of the group’s services to long-term global clients.

Paul Jackson moves from Head of Advanced Analytics at Bonamy Finch to become Managing Director at Bonamy Finch. As STRAT7’s advanced analytics specialists, the Bonamy Finch team will focus on developing three core offerings: advanced analytics to optimise marketing effectiveness; hybrid segmentation which helps brands unlock the full potential of their customer data; and which uses AI and machine learning to analyse unstructured social data to support segmentation, brand and customer experience decisions.

Dave Naylor is promoted to Group CTO (Chief Technology Officer) at STRAT7. Dave will continue to build and roll-out STRAT7’s product and technological roadmap, whilst delivering innovations for the group’s flagship insights platform, ex-plor. This is a critical ongoing initiative to support the company’s positioning as a tech-enabled insight consultancy.

Peter Weylie joins the North American board as Senior Director at Incite. Peter is a highly experienced management consultant and four-time winner of the prestigious Ogilvy Award for research excellence. He has advised a broad cross-section of Fortune 100 companies including Microsoft, Amazon, Apple, American Express and Disney. He brings significant senior leadership experience to the group having previously served as President of AnswerLab LLC and President of Ipsos UU.

Gordon Sherratt is promoted to Group IT Director at STRAT7, reflecting the role he has been performing for some time. He will deliver the continued investment in the group’s IT infrastructure services and cloud platforms, which is crucial to driving collaboration and best in class information security across the group.

Published: 4 Jul 2022


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.