STRAT7 announces 20 appointments and promotions across four markets. These include two new hires and the creation of eight new roles to accelerate its 2024 growth strategy.
Crowd DNA, STRAT7’s cultural insight and strategy consultancy, has promoted El Pigram to Global Managing Director. Pigram will take over from founder and CEO, Andy Crysell, who will be transitioning to the role of Non-Executive Chair.
Pigram, formerly Crowd DNA’s Head of APAC, is a highly respected leader in cultural insights, consumer trends, and human behaviours. With 15+ years of experience across multiple categories and markets, Pilgram has a particular passion for brand and communications development, audience understanding, customer journey mapping, and innovation.
In addition, Crowd DNA has made three senior promotions including:
Joey Zeelen – Head of Agency, EMEA/ Amsterdam
Steph Winkler – Head of Agency, Cultural Strategy, APAC/ Australia
Stuart Malcolm – Head of Agency, APAC/ Australia
Other appointments at Crowd DNA are:
Maxi Werkle – Associate Director, Cultural Strategy, Australia
Luzie Richt – Senior Cultural Strategist, Amsterdam
Beth Whaley – Director, Cultural Strategy, Numbers, Amsterdam
Isabelle Reman -Cultural Strategist, Amsterdam
Katie Wise -Director, Cultural Strategy, London
Dave Stenton -Senior Director, Cultural Strategy, London
Celine Longden-Naufal – Cultural Strategist, Semiotics, London
Meanwhile at sister agency Researchbods, the Bulgaria offices sees Vera Delipavlova promoted to Managing Director, and Nikolay Ivanov appointed as MI Analyst, and there are seven appointments in Leeds, UK:
Alicia Myers – Insight Director
Katie Francis – Insight Director
Kellie Hickson – Senior Onboarding Coordinator
Louise Scott – Senior Client Manager
Olly Wilson – Senior Insight Director
Anas Adan – First Line Support Analyst
Rodney Menon – Project Team Leader
Also appointed within the STRAT7 group operations is IT Security Analyst Dan Murgatroyd.
Barrie Brien, CEO of STRAT7, says: “Our strategy for sustained growth hinges not only on our expertise in advisory, insights, analytics, and data collection but also on our ability to maximise our scale and close client relationships across our agencies and global markets. These promotions are instrumental in supporting our mission to meet and exceed the service standards our international clientele expect. Moreover, it’s gratifying to see so many of our talented people choosing to develop their careers within the STRAT7 group.”
