STRAT7 launches Advisory practice

STRAT7, the global strategic insights and customer analytics group, has launched STRAT7 Advisory, a new consulting practice which will support clients with Always-On Customer-Centric business growth and transformation.  

Comprised of senior consultants from across the agencies in the group, the Advisory function has been created to advise senior business leaders on embedding consumer understanding into all aspects of an organisation’s decision making – from market analysis, strategy creation to implementation, to enabling internal processes.

The Advisory team will work on engagements with clients on strategy, planning and organisational capability, while also drawing on the specialist skills of the different agencies in the group to deliver Always-On Customer-Centric solutions that drive enduring commercial success.

With the formalisation of the team, STRAT7 will be better placed to deliver on the increasing amount of work that it has been performing for clients in these areas and where it already boasts an impressive client list – IKEA, Johnson & Johnson, H&M, Pernod Ricard, Shell, Sanofi and Intersnack, to name a few.  

The multi-disciplinary team will be led by Bjorn Dufwenberg and Pranay Jeyachandran.

Bjorn Dufwenberg who brings years of customer-centric transformation experience says: ‘Businesses are at different stages of maturity when it comes to being customer-centric. But even those that aspire to be, and invest behind this ambition, often fail to have the desired impact. Our goal is to support them in identifying where they are on the maturity curve, and then advise them on what steps they need to take internally and with their customers to become truly customer-centric.’ 

Pranay Jeyachandran says: ‘At a time when data and insights are ubiquitous, our clients are increasingly coming to us for advice on how to create strategies and plans that are truly customer-centric. The formal creation of the Advisory team is a real statement of intent by STRAT7, driving home the point that putting customers at the heart of every business decision is more than just great data and insights; it relies as much on translating this into real advice that is transformative for an organisation.’ 

STRAT7 CEO Barrie Brien says: ‘The creation of STRAT7 Advisory is a significant evolution for the group. While we continue to be comprised of specialist agencies in insight, data and technology, the creation of the Advisory practice ensures that the whole is greater than the sum of the parts for our clients, and we continue to deliver on their ever-increasing complex needs.’

For more information on STRAT7 Advisory, visit here:


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.