STRAT7 partner with knowledge management platform Cognni

We’re pleased to announce that STRAT7 have formed a partnership with Leeds-based Cognni, who offer a best in class knowledge management platform.

Everyone knows that knowledge is power, but Cognni make it so much more. They tailor their unique technology to clients, transforming insights, research and data into business advantage.

Cognni do this by offering an easy-to-use mobile and web-based knowledge management platform.

An efficient and powerful way for businesses to collate and distribute content, it allows users to locate information, without needing to know where it’s held and who owns it.

SEARCH > Find and discover valuable insights in a fraction of a second with a unique dynamic search feature.

MANAGE > Save time and resource by making it easy for content creators to manage, categorise and promote their content.

ENGAGE > Put the most relevant and advantageous insights in front of decision makers, and the teams that support them.

CONNECT > Work smarter with your wider business, nationally and internationally. Foster an environment of shared knowledge and value addition.

REPORT > Understand which content offers the most value, to commission more relevant reports, renegotiate with suppliers and drive innovation.

Here are just some of the brands that Cognni work with:

Barrie Brien, CEO at STRAT7 comments:

“We know that many of our clients would benefit hugely from Cognni’s knowledge management platform. They invariably have access to huge amounts of information and reports from multiple sources and agencies, but have no effective way to organise or find what they need quickly.

This best in class platform helps businesses grow by saving precious time and money, allowing clients to make customer-led decisions and inspire imaginative thinking.”

To find out more visit or contact us directly for more info.

Published: 22 Feb 2022

Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.