STRAT7 ranked #1 fastest-growing business in MRS league table

We’re thrilled to see the STRAT7 Group ranked #1 fastest-growing business in the Market Research Society’s Top 20 League Table, part of the Research Live Industry Report 2024.

Figures are complied in November 2023, highlighting financial results for the previous year 2022, where STRAT7 saw an impressive 191.417% growth rate.

The MRS League Table for Top 20 fastest-growing individual agencies also shows strong performance in 2022 for our agencies Crowd DNA, ranked #6 with 50% growth rate, and Jigsaw ranked #9 with 42% growth rate.

We’re proud to be contributing to the industry’s overall 9.9% growth in 2022 (up from 0.8% in 2020).

A big thank you to Research Live for including some thoughts from our CEO Barrie Brien in the report. He talks about STRAT7’s growth strategy and why customer insight becomes even more important in a market defined by rapid change:

“At STRAT7, growth has been significantly driven by international expansion, particularly in the US market. Across all regions. The group’s agencies have made concerted efforts to get closer to their clients to help them adapt to ever-changing markets.” says chief executive Barrie Brien.

“Central to this has been bringing in additional capabilities from across the network to address clients’ specific business challenges. This has been a core strategy as we appreciate the strengths and depth of our relationships are key.” 

Brien agrees 2023 has been challenging, with market research budgets tightening. But he adds: “Viewing insight as optional is imprudent. Rapid changes in consumer needs and behaviours, driven by factors like inflation, climate, and technology, demand proactive corporate leadership for sustained growth. Central to this is placing customers at the core of digital transformation, using data infrastructures to monitor and respond to evolving needs. And that requires investment in next-generation data collection and analytics.”

A huge shout out to our incredible team and valued clients for making this achievement possible. We’re excited to see what the future holds, and are committed to pushing the boundaries of market research further.

Read the full report here.


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.