[Webinar] The Change Challenge: Reinventing Customer Centricity in Today’s Business Landscape

In today’s fast-paced business landscape, change is the name of the game – and customer centricity is the winning strategy. Are you ready to unlock the secrets to truly understanding and captivating your customers?

Join us for our insightful webinar, where we’ll take you along on the journey of reinventing customer centricity.

Tying together theory with practical examples, we will showcase a toolbox for how to create real business impact through customer centricity.

Join us on: 21st September 2023 | 2pm GMT | 9am EST

STRAT7 Advisory The Change Challenge

Here's a sneak peek of some insights you'll walk away with:


Making customer centricity tangible: In a world where changing customer needs and preferences can be overwhelming, we’ll discuss how to make change manageable (how to articulate change and its importance within your sector), including different stages of the change journey and how to navigate change fatigue effectively. 

Cracking the code to sustained customer-centric excellence: Discover why customer centricity is a continuous process that requires long-term commitment. We will discuss how to define and embrace customer centricity as an ongoing initiative rather than a one-off project. 

Navigating change successfully: Change is inevitable, but success is not guaranteed. Learn how data and insights can be your business’s crystal ball to map scenarios and set a course for a successful future. We’ll discuss how to assess whether you’re on the right track. 

Tech-driven market analysis & real-time insight: Understand how technology is revolutionising market analysis and customer understanding. Discover how to gain real-time insights at a fraction of the cost.

We won’t stop at identifying the challenges. Our webinar will equip you with practical solutions to apply to your business. Join us for a thought-provoking session that will leave you empowered to steer your organisation towards true customer centricity.

We hope to see you there!


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has a background in qualitative research and behaviour change, and has increasingly worked on growth strategy and innovation projects.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen


Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.