...

Full service strategy, insights and analytics group

Transforming change from risk to opportunity

Data-driven insights. AI-driven analytics. Customer-focused strategies.

Achieve a 360º, 20/20 view of your market, customers, rivals, and operations.

At STRAT7, we place strategic insight at the core of your growth today, tomorrow, and beyond. We don’t just help you navigate change—we empower you to anticipate it, turn it into opportunity, and lead with confidence.

Whether you’re looking to better understand your customers, identify market gaps, compare your brand to competitors, or optimise your operations, we leverage the expertise, skills, and technology of the STRAT7 ecosystem to provide you with the insights that drive sustainable, customer-centric growth.

quotes

Brands we’ve helped to win at change

We can help you understand…

Strategic insights and game-changing strategies that drive growth.

Your market

Track trends and opportunities as they appear – where is your market headed, and what influences its direction?

Your customers

Understand your audience and fulfil their needs – Who are they, what do they expect, and how can you win their favour?

Your competition

Define your difference – what makes your rivals tick, how do you compare, and how can you outperform them?

Your potential

See your business in a new light – your strengths and weaknesses, and how best to optimise your processes.

Specialisms

From data-driven insights to strategic guidance and implementation, we transform opportunities into growth. No matter your business’s needs, we are there with you, all the way.

Advisory

Strategic foundations

To plot a course, you have to know your start point

Cultural strategy & trends

Build cultural relevance for your brand and customers

Growth strategy

When you grow, keep your customers front-and-centre

Strategic insight & analytics​

Segmentation

Know your audience, inside and out

Brand strategy

Invest in your brand for long-term growth

Innovation & NPD

Develop new offerings, refresh existing ones, or step into new markets

Customer & user experience

Keep your customers coming back for more

AI & Analytics

Gain a competitive edge with AI-powered analytics

Data

Global data collection

Base your decisions on a world of information

Insight communities

The exact feedback you need, at your fingertips

Technology hub

Your gateway to real-time insights

Transform your customer engagement with our AI-powered SaaS solutions. Seamlessly integrate our platforms into your data systems to uncover new insights instantly.

Intuitive, yet powerful, the hub gives you the option of exploring the data yourself, or simply leaving it to us. Either way, you’ll make faster, more informed decisions.

What we deliver

From data-driven insights to strategic guidance and implementation, we transform opportunities into growth. Here’s how:

Customer segmentation and profiling

With demographic, psychographic, behavioural, and CRM data, our segmentation models help you to tailor brands, products, and communications to specific groups, for maximum impact.

Custom research reports

Grounded in qualitative and quantitative research, we provide in-depth analysis of consumer behaviour, market trends markets and the competitive environment. All our reports are tailored to address your unique challenges.

Data analytics and dashboards

Turn data into strategic advantage with advanced analytics. Our dashboards let you explore data in real-time and make informed decisions with predictive modelling and scenario analysis.

Strategic recommendations

Optimise marketing efforts, product development, and customer engagement. We provide the strategic guidance you need to drive growth and improve ROI.

Workshops and consulting

Our workshops and consulting sessions are designed to align stakeholders, build internal capabilities, and support the implementation of strategic plans—ensuring that our recommendations lead to tangible results.

Tracking and measurement tools

Measure strategic effectiveness with our robust tracking and measurement tools. By monitoring key performance indicators (KPIs), we help you make data-driven adjustments to achieve your goals.

Our research methodologies

Let's start talking

Peter Kneale - Strategy Director, STRAT7

Featured content

Let us know how we can help you win at change.

A bit more about us

Blog

A well trained assistant

Blog

Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio