Skip to content Uncover transformative customer insights to drive business success
Customer research is about more than just data – it’s your window into the engine that drives your brand. We champion a blend of research methods, from ethnography to trend forecasting, to get to the heart of what your buyers care about.
Our goal? To help you make decisions that aren’t just informed, but inspired – giving you the edge in a world that never stands still.
We help you...
Put your customers first. From messaging to innovation, we deliver the data and insights needed to make confident, informed decisions.
Position your brand to form genuine connections and resonate with your customers.
Truly understand your audience, so when you speak, your words resonate.
Understand customer expectations and provide unforgettable experiences that last.
We’ve helped some of the world’s biggest brands connect with their customers in real and meaningful ways.
What does your brand do effectively? Where do you fall short in comparison to your rivals? Are there any changes to your service or offering your customers are crying out for?
With intelligence collected from social media scraping, surveys and insight communities, we paint a detailed picture of how customers perceive your business – so you can make strides toward a more attuned, culturally-relevant brand.
With our proprietary AI technology, we can collect, collate and convert enormous quantities of unstructured data, from direct customer feedback to social media comments and transaction history. This data allows us to assess, monitor and report on shifts in your customer satisfaction in real-time, then provide you with strategic advice on how to improve or maintain it.
Break down your audience from a single, complex mass into smaller, defined groups with easily-understandable traits, motivations and behaviours.
By getting to grips with these smaller groups and what they like, you can tailor your communications and marketing to each one. The result is messaging that resonates deeply with each group, rather than one-size-fits-all communications.
With customer journey mapping, basket analysis, insight communities and surveys, our specialists can uncover exactly what is driving your customers’ buying behaviours. With this information in hand, we can craft strategies that fulfil your audiences’ unmet needs, improve sales, grow market share and shape your customers’ future purchase patterns.
From Ikea, to the NFL and Asahi, we know what it means to support the world’s biggest brands with their customer understanding.
From London to Sydney, and everywhere between, our international footprint and regional presence lets us analyse customers around the world.
Our team’s diverse skillsets and capabilities make us the first choice agency for the brands you know and love, trusted to consistently produce comprehensive and actionable customer insights.
We’re a holistic market research and insights agency, just as comfortable gathering social listening data as analysing shifting buyer behaviour or aiding ongoing CX improvements.
With an empathetic, personal touch, we can open doors and gather more detailed and nuanced data on your customers that traditional methodologies can’t access.
Our AI capabilities allow us to collect, collate and comprehend vast quantities of unstructured data on your customers motivations and perceptions so you can connect with them in the most effective way.
We help brands across a variety of industries – from media to travel and healthcare – understand their customers and resonate with their buyers.
Subscribe
Get the latest market research news and insights delivered directly to your inbox. Subscribe to the STRAT7 newsletter today.
Shape your future – where is your future headed and what influences that direction
Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
Galvanise the business – how do you inspire action?
