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Hasdeep Sethi
Group AI Lead
STRAT7
Tabita Razaila
Head of Operations
STRAT7
The world has never moved faster. Technological disruption, social movements and economic volatility mean that consumer behaviours shift overnight.
What was a storming success last quarter may now be irrelevant, and many traditional research methods simply can’t keep pace.
Meanwhile, the pressure on businesses has intensified. Budgets are tighter than ever, insight teams are leaner, yet the demand for accurate, actionable customer intelligence has never been greater. Brands that can’t adapt quickly risk being left behind.
This is where Insight Communities become not just useful, but essential. Whether you’re looking to stretch tight research budgets further, respond faster to market changes, or simply get closer to your customers, Insight Communities can offer a flexible, cost-effective solution. This eBook is designed to give insight teams are clear understanding of what Insight Communities are, the benefits and value they bring, and how they can support smarter, more agile decision-making.
An Insight Community is a group of people—like customers or employees—who regularly give feedback to help a company make better decisions. It’s used for ongoing research through surveys, discussions, and other activities.
To really get to know your customers, you need to go beyond the surface. In the past, we relied on surveys, aggregated data sets, and various qualitative techniques. While these methods can be useful, they only provide a snapshot of a single moment, often from anonymous respondents.
That’s where Insight Communities come in – a fresh way to do ongoing research with a group of dedicated users. These Communities let brands connect with their customers (both current and future) in real-time, in a safe, transparent, and secure online space.
Today’s consumers have tons of choices, making their loyalty more precious than ever.
So, how can you understand what truly drives your consumers’ loyalty and adapt accordingly? Insight Communities provide the answer.
They’re super versatile and can help you explore new opportunities, understand the path to purchase, test your creative ideas, validate your concepts, and evolve your brand strategy around genuine consumer needs and preferences.
There’s no one-size-fits-all with Insight Communities. They can be short-term, lasting just a few months, or they can go on for years. They might have a few hundred members or tens of thousands. Their setup and design depend on what you’re aiming to achieve.
This guide will help you understand the different ways Insight Communities can be shaped around your goals – so you can use them where they’ll have the biggest impact.
Enhancing customer satisfaction, loyalty and retention
Today’s customers have product reviews, price comparisons and a global choice of brands to buy from at their fingertips.
If you want to win loyalty, improve satisfaction and increase retention, you need to understand and accommodate their changing needs.
Insight Communities can help you improve customer experience by painting a picture of:
Curious about what Insight Communities can do for your brand? Enter your details above to get your free copy of Insight Communities: Driving success in an uncertain world – and discover the key benefits they bring and how they can support smarter, more agile decision-making.
