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Access a re-run of our presentation from the MRS AI Conference 2026, which explored the how, why and when of integrating AI into research.
Overview:
Most Large Language Models (LLMs) used in enterprise settings are trained on data that has ‘WEIRD’ characteristics (Western, Educated, Industrialised, Rich, Democratic).
A 2023 Harvard study found the greater the cultural distance between a country and the USA, the less accurate ChatGPT got at simulating peoples’ values.
STRAT7’s new research tests three LLMs on attitudes, values, and moral dilemmas, benchmarking against real data from the UK, France, and Malaysia.
This session examines the results, the implications for model choices and necessary mitigations for delivering credible global insights.
Speakers:
Watch on-demand
If you’d like to schedule a call with us to find out more about utilising AI in research, please contact us via the website or reach out to us at enquiry@strat7.com.