Inside the innovation sprint: Driving double digit growth in 3 weeks

What happens when a beloved heritage sweets brand sets a bold challenge: “How can we get from opportunity to innovation pipeline in three weeks?”

We share the story of STRAT7’s high intensity innovation sprint – a project that blended semiotics, digital ethnography, AI powered insight synthesis, flavour and trend analysis, and good old fashioned playful thinking to build a validated innovation pipeline at record speed. 

This is not a story about tools – it’s about the behaviours and methods that allowed two teams to collaborate at pace, make decisions confidently, and embrace the fun, chaos and creativity that sweets naturally invite. 

Expect a behind-the-scenes peak at our mixed method approach, including the failures we learnt from, and proof that innovation at speed doesn’t need to be shallow – when it’s built on solid insight foundations and a whole lot of fruity fun.