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STRAT7 Nucleus

Our AI hub for faster, more impactful market insights

You’re under pressure to move faster, do more with less and deliver greater impact – without compromising quality, transparency or rigour. Many AI solutions force a trade-off. Nucleus doesn’t.

Nucleus is STRAT7’s AI hub: a suite of proprietary AI agents working alongside our consultants to accelerate insight delivery and unlock new possibilities. You get faster turnaround, reduced costs and richer outputs – with human oversight and transparency built in.

The AI dilemma facing insight teams

Leadership wants AI efficiency. Stakeholders demand faster insights. Finance needs cost reduction. But many AI tools are opaque, unproven and creating more anxiety than value.

The risks are real: synthetic data lacking consistency, black-box processes you can’t defend, reputational damage from poor implementation. You’re caught between pressure to adopt AI and legitimate concerns about what happens when you do.

Nucleus solves this. It delivers AI benefits with transparency, human oversight and quality controls research has always demanded.

Introducing STRAT7 Nucleus

An agentic hub powering STRAT7 from end to end. Our AI agents automate workflows, drive innovation and reveal hidden insights whilst our consultants focus on strategic interpretation, storytelling and client advisory.

Nucleus enables you to access our capabilities with greater speed, precision and impact. You get research that meets STRAT7’s quality standards whilst unlocking capabilities that weren’t possible before.

Our agents are trained on decades of methodological expertise, with humans directing and validating at every stage.

STRAT7 nucleus on a laptop screen

Three agent families across your research workflow

Our agents support the entire research process – from planning to delivery – with human direction throughout.

Design Agents

Human-directed planning tools for laser-focused workplans

Co-create questionnaires and discussion guides. Generate hypotheses from unstructured inputs. Accelerate desk research and market synthesis. Free up time for strategic refinement whilst agents handle initial frameworks.

Discovery Agents

Reach and understand real people at scale

Conduct conversational surveys that adapt to responses. Moderate qualitative research with real-time probing. Reach specialist audiences with robust verification. Analyse transcripts at scale whilst maintaining data integrity.

Impact Agents

Deliver outputs that inspire action

Auto-chart presentations whilst researchers focus on narrative. Power segmentation chatbots for natural language exploration. Create interactive dashboards that democratise insights. Generate videos, infographics and podcasts that bring findings to life.

See Nucleus in action

Real workflow examples that show how Nucleus accelerates delivery without compromising quality.

Challenge: Comprehensive market segmentation to inform targeting strategy.

Nucleus approach: Design Agents accelerated questionnaire development and synthesis. Discovery Agents conducted fieldwork with integrity checks whilst auto-generating segment profiles. Impact Agents created visual outputs plus an interactive chatbot for segment exploration.

Outcome: Significant reduction in project timelines, with enhanced outputs that democratised insights across the organisation.

Challenge: Mid-sized B2B qual exploring senior procurement decision-making.

Nucleus approach: Design Agents accelerated discussion guide creation. Discovery Agents conducted AI-moderated interviews via WhatsApp with adaptive probing. Impact Agents created compelling outputs with auto-pulled video clips and quotes.

Outcome: Faster delivery, fewer delays with richer data through consistent AI probing.

Challenge: Emerging cultural shifts to inform long-term brand strategy.

Nucleus approach: Design Agents synthesised market context rapidly. Discovery Agents scraped and organised millions of online conversations through topic modelling. Impact Agents brought trends to life through consumer language and examples.

Outcome: Lean timelines. Large-scale consumer input. 

Built on strong foundations

Data security & privacy

Enterprise-secure, internally walled infrastructure. Client data isn’t shared externally or used for public model training. ISO 27001 accredited, meeting FAST principles (Fair, Accountable, Sustainable, Transparent).

Ethical AI development

Human validation before any client-facing output. Regular testing against human benchmarks. Published whitepapers on accuracy, bias and representation. STRAT7 Confidence Framework guiding reliability standards.

Quality standards

AI agents trained on STRAT7’s research expertise. Data scientists and researchers working together to process market research inputs properly. Human oversight throughout every project ensures research-grade rigour.

Vetted partner ecosystem

Strategic partnerships with leading AI providers, all meeting STRAT7’s standards for transparency and data integrity. Access to qual-at-scale, synthetic data and AI moderation without the risk of unvetted vendors.

Why Nucleus, not off-the-shelf AI?

You could use ChatGPT or other consumer AI tools. But there’s a reason organisations choose purpose-built capabilities for decisions that matter.

Nucleus

Designed for researchers

Purpose-built by insight industry experts

Secure, proprietary data

Client data secured and never used for training

Research methodology-aware

Built-in quality checks and research principles

Human-in-the-loop validation

AI accelerates, researchers ensure quality

Enterprise security (ISO 27001)

Data protection built for regulated industries

Off-the-shelf AI

General-purpose

Built to do everything, optimised for nothing

Public training data

Your inputs may become training data

Black-box processes

Opaque methodology you can’t explain to stakeholders

Fully automated

No validation or quality oversight

Consumer-grade

Not designed for sensitive client data

What Nucleus enables

Deliver insights faster

Accelerate project timelines without sacrificing quality. Free up researcher time for strategic thinking and client advisory. Respond to business questions when they matter, not weeks later.

Reduce research costs

More cost-effective delivery through intelligent automation of routine tasks. Value-based instead of time-based pricing. Better ROI on research investment.

Unlock new capabilities

Do things that weren’t possible before: segment chatbots, real-time cultural analysis, conversational surveys at scale, adaptive qualitative research at speed.

Maintain quality & trust

Human oversight at every stage. Transparent methods. Built-in bias detection. Results you can defend to leadership and stakeholders.

Stay competitive

Access specialist AI capabilities your competitors don’t have. Move from reactive to proactive research. Position ahead of market shifts.

Trusted by leading brands

STRAT7 has delivered thousands of research projects across pharmaceuticals, technology, financial services, consumer goods and media. Nucleus powers an increasing proportion of this work.

Clients we've worked with

Explore how Nucleus can accelerate your insights

Three ways to start:

01

Go in-depth

Request detailed demos of specific workflow applications relevant to your needs. See how Nucleus integrates into your current research approach.

02

Try it out

Share a brief or upcoming project and we’ll show you how a Nucleus-powered approach could deliver faster, smarter results.

03

AI consultation

Discuss your organisation’s AI adoption strategy. Explore how to build internal AI capabilities while maintaining research rigour.

Join the AI Innovation Lab

Explore, test and pilot cutting-edge AI technologies with STRAT7’s team. Early access to new tools, co-creation opportunities, quarterly updates, and direct access to our AI experts.

Help shape the future of AI-driven insights.

Let's start talking

Whether you’re shaping launch strategy, optimising franchise performance,
or positioning pipeline assets, we’re here to help you move forward with confidence.

Hasdeep_Sethi

Hasdeep Sethi

Group AI Lead