Podcast: Being at the forefront of AI
In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
Real-world applications of AI in strategic insights
AI took centre stage in 2023, sparking a flurry of headlines, forensic scrutiny and occasionally wild predictions. One thing is certain though: AI is already reshaping how insight teams operate, transforming how we gather, analyse and act on insight.
Harnessing the power of AI to reveal new cultural shifts
Global confectionery brand Consumer & retail • The Client The Industry Consumer & retail The Topic A global confectionery brand uncovered new market opportunities using our Crowd Signals platform, powered by strat7.ai, to analyse consumer sentiment, emotion and relevant cultural shifts. Learn more Challenge Our client, a beloved confectionery brand that has been a favourite […]
Tailoring messaging and optimising product positioning with strat7.ai
Global software company Technology • The Client The Industry Technology The Topic Through deep-dive analysis of consumer sentiment and emotional drivers, using strat7.ai, our client reimagined its product positioning and uncovered new market opportunities. Learn more Challenge Our client, synonymous with some of the best tech software products in the world, has long adopted a […]
AI-powered global brand health tracking
Leveraging AI and machine learning to gather and analyse vast amounts of online conversations about the fashion brand and its competitors.
How we used AI to mine online reviews to improve product positioning
Global headphone manufacturer Technology • The Client The Industry Technology The Topic By analysing vast amounts of online reviews with strat7.ai, we unveiled new insights into consumer perceptions and emotional associations with the headphone brand. Learn more Challenge In the ever-evolving world of technology, understanding consumer sentiment is crucial for any business. For one headphone […]
How can companies be successful in AI product development?
Sarah Askew, our AI Innovation Lead at STRAT7, interviews two of her colleagues to discuss the need-to-knows for companies setting out in AI product development, including pitfalls, opportunities and some surprises too. Artificial intelligence (AI) continues to rapidly evolve. Businesses are increasingly looking to AI-powered products and services to gain a competitive edge and drive […]
How we used AI to analyse viewer conversations
ITV Media & entertainment • The Client The Industry Media & entertainment The Topic Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Learn more Meet the client ITV has partnered with our sister agency, STRAT7 Researchbods, for over five years. Researchbods run ITV’s Insight Community, The ITV Village, […]
Using AI to rapidly analyse conversations in the US heartburn category
Global healthcare company Health & life sciences • The Client The Industry Health & life sciences The Topic Performing analysis and strategic insights on over 100,000 public conversations and images for a global healthcare company. Learn more Challenge The research before the research A global healthcare company wanted to conduct research on consumers in the […]
Shaping talent strategy with strat7.ai
Global healthcare company Health & life sciences • The Client The Industry Health & life sciences The Topic Analysing employee online reviews to help a global healthcare company understand all areas around retention, recruitment and talent development. Learn more Challenge A global healthcare company, who has partnered with STRAT7 many times, wanted to know how […]