How we used AI to mine online reviews to improve product positioning
By analysing vast amounts of online reviews with strat7.ai, we unveiled new insights into consumer perceptions and emotional associations with the headphone brand. Challenge In the ever-evolving world of technology, understanding consumer sentiment is crucial for any business. For one headphone manufacturer, this meant diving into over 200,000 online reviews to assess performance, perceptions, and emotional associations. […]
How can companies be successful in AI product development?
Sarah Askew, our AI Innovation Lead at STRAT7, interviews two of her colleagues to discuss the need-to-knows for companies setting out in AI product development, including pitfalls, opportunities and some surprises too. Artificial intelligence (AI) continues to rapidly evolve. Businesses are increasingly looking to AI-powered products and services to gain a competitive edge and drive […]
How we used AI to analyse viewer conversations
Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Meet the client ITV has partnered with our sister agency, STRAT7 Researchbods, for over five years. Researchbods run ITV’s Insight Community, The ITV Village, where they conduct ongoing research with thousands of viewers. ITV have been testing their own advertising […]
Using AI to rapidly analyse conversations in the US heartburn category
Performing analysis and strategic insights on over 100,000 public conversations and images for a global healthcare company. Challenge The research before the research A global healthcare company wanted to conduct research on consumers in the Heartburn category through our sister agency, STRAT7 Incite, with whom they’ve partnered many times. However, prior to the primary research […]
Shaping talent strategy with strat7.ai
Analysing employee online reviews to help a global healthcare company understand all areas around retention, recruitment and talent development. Challenge A global healthcare company, who has partnered with STRAT7 many times, wanted to know how their employee experience compared to that offered by their competitors. They were keen to develop a deep understanding of […]
