Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era
Advances in modelling techniques, increased computing power, a shift toward causal inference over simple statistical fit, and improved visualisations are helping to bring MMM into the marketing toolkit.
Putting synthetic data to the test: a real-world evaluation
Want to know how synthetic data really performs? Which provider delivers the most accurate results? You need more than marketing claims. You need a side-by-side comparison, grounded in the same baseline data, tested across the same scenarios. That’s exactly what we did.
STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs
The remarkable thing about innovation labs is they have a tendency to innovate even when their supposed leader is elsewhere, juggling floor plans and debating the ergonomic merits of various desk configurations.
Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging
As we wrap up our third week at the STRAT7 AI Innovation Lab, I’m struck by how quickly things evolve in the AI space. What seemed cutting-edge just three weeks ago is now commonplace, and what seemed impossible is now on our roadmap. This rapid evolution brings both excitement and challenges.
A week in the life of the STRAT7 AI Innovation Lab
It’s been a week since we launched the Strat7 AI Innovation Lab, and we haven’t stopped for breath! Our focus has been on two main things: making our internal LLM better and building quick prototypes to show what AI can actually do in practice.
The STRAT7 AI Innovation Lab: Navigating the AI Revolution
In a world where change happens at lightning speed, the launch of the STRAT7 AI Innovation Lab feels like both a bold step forward and a necessary adaptation to our rapidly evolving technological landscape.
Synthetic data in market research – an expert perspective
In this Q&A, Hasdeep Sethi, Data Science Director and AI Lead at STRAT7, discusses synthetic data’s role in market research, the impact it’s having on the industry, and the trade-off that needs to be made between speed and precision.
Analysing investor brand awareness for a private equity firm
A leading global private equity firm wanted to understand brand awareness and sentiment among wealthy investors in five key markets: the US, UK, Sweden, Japan, and Hong Kong. Traditional primary research methods were deemed too time-consuming and expensive.
MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways
The MRS AI conference in London (23rd January 2025) brought together experts from the insights and research industry to discuss how artificial intelligence is shaping the future of research, where it’s headed and what we can expect in the months ahead.
The ultimate guide to tracker migration
There are natural concerns to have when looking to migrate a tracker, so to ease your mind, here we explore some of the things we can commit to with every migration we carry out.