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Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

Blog

Analytics & AI

Predictions for AI in strategic insights in 2024

Event

Analytics & AI

Podcast: Being at the forefront of AI

In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
Event

Analytics & AI

Real-world applications of AI in strategic insights

AI took centre stage in 2023, sparking a flurry of headlines, forensic scrutiny and occasionally wild predictions. One thing is certain though: AI is already reshaping how insight teams operate, transforming how we gather, analyse and act on insight.
Case Study

Analytics & AI

Harnessing the power of AI to reveal new cultural shifts

Case Study

Analytics & AI

Tailoring messaging and optimising product positioning with strat7.ai

Case Study

Analytics & AI

AI-powered global brand health tracking

Leveraging AI and machine learning to gather and analyse vast amounts of online conversations about the fashion brand and its competitors.
Case Study

Analytics & AI

How we used AI to mine online reviews to improve product positioning

Blog

Analytics & AI

How can companies be successful in AI product development?

Case Study

Analytics & AI

How we used AI to analyse viewer conversations

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