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Driving a smoking cessation brand’s next phase of growth
STRAT7 helped a smoking cessation brand identify fresh growth opportunities through occasion-based category insights.
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Creating segments is easy. Deploying them is what drives results. Discover the three pillars of successful segmentation deployment make it matter, memorable and meaningful and learn how to embed customer insights into real-world decisions that fuel growth.
Making your segmentation connect: How to link segments to your existing data and activities
Segmentation only works if your teams can use it. Learn how to link your customer segments to your existing data, campaigns and day-to-day workflows – so segmentation becomes a practical driver of growth, not just an insight on a slide.
Low vs high purchase frequency: Tailoring your segmentation approach
How often people buy should shape how you segment them. Discover when to focus on person-based vs occasion-based segmentation, and how aligning your strategy with purchase frequency unlocks deeper insights, smarter innovation, and real-world impact.
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Confused by segmentation options? This guide compares survey-based, database and hybrid segmentation – helping you choose the right approach for your business goals, data assets and resources. Whether you’re after quick wins or long-term growth, find out which method will help you win at change.
Setting clear goals for your segmentation project: Tools and frameworks
Set your segmentation up for success. Learn how to define clear goals using proven tools and frameworks so your segmentation delivers real business impact, not just interesting insights. Avoid common pitfalls and build the foundation for lasting ROI.
3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate
Segmentation is only powerful when it drives action. Learn the three strategic ways to turn customer insights into growth – identifying where to play, how to win and how to activate your strategy with real-world examples and measurable impact.
What is customer segmentation and why it matters for business growth
Segmentation is more than a data exercise—it’s a growth engine. Learn three powerful ways to use segmentation to identify where to play, how to win, and how to activate strategies that unlock measurable business results.
How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)
Not all data drives results. Learn how to choose the right mix of demographics, behaviours, attitudes and needs to build a customer segmentation that’s both statistically powerful and practically actionable so your teams can use it to fuel real business growth.
Ultimate Guide to Segmentation
Want to sell more products? Turn market shifts into a competitive advantage? Get customers coming back time and time again, and spending more as they do? You need to define who you’re targeting, why you’re targeting them, and what they want.