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Segmentation

Blog

Segmentation

Help! My segmentation is failing

Case Study

Segmentation

Enhancing their traveller first strategy

Event

Segmentation

Tap into the power of unstructured data

You’re not alone. Unstructured data (such as text, video, audio, and social media posts) makes up 80-90% of all data that exists.  Yet, few organisations know how to effectively leverage this vast, untapped resource. 

A bit more about us

Blog

Maximising brand potential to guide business growth

Blog

Preparing for change needs a jazz musician’s mentality

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio