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Insights to innovation: What stops good ideas reaching market?
Our STRAT7 Advisory team sat down to explore the realities of moving from customer understanding to successful innovation, and what we can learn from the brands that are getting it right.
Why good ideas die inside large organisations
Most innovation doesn’t fail because companies lack insight. It fails because organisations struggle to act on what they already know.
Inside the innovation sprint: Driving double digit growth in 3 weeks
Watch our webinar on-demand to discover how to run a high impact innovation sprint without cutting corners. We’ll share our case study for a beloved heritage sweets brand, driving double digit growth in three weeks.
Chaos packaging: When breaking the rules drives growth
Chaos packaging can drive growth, but it can also backfire. Discover when rule-breaking formats create standout, what makes it risky, and why culture matters.
Your strategic guide to navigating consumer health convergence
Is your consumer health brand facing an identity crisis? If you’re still defining yourself by the boundaries of traditional healthcare, or your path to growth seems increasingly unclear… it’s possible you’re going through an identity crisis. Powerful influences from wellness, beauty, and tech have redefined what ‘health’ truly means to people. It’s become all about […]
Doing more with your core: 3 ways to add real value
Don’t worry, this isn’t another article on how to get back in shape after the festive period! Being efficient in how you use your time, resource and budget will always be a hot topic (you can still watch our webinar from last year on this here). So today, Tom Carvell, Principal at STRAT7 Advisory, shares […]
What’s your innovation superiority strategy?
Tom Carvell, Principal on the STRAT7 Advisory team, unveils why superiority in innovation is so important right now and how you can make your innovation stand out from competitors through a data-led approach. Why is superiority so important right now? We are all too aware of the effect of inflation and cost-of-living on shoppers; purchasing […]
Making breakthroughs in breakthrough innovation
How to engineer ‘aha’ moments that change the game with STRAT7 Advisory.
Innovation at the intersection: How aha moments are born
There are many ways to get innovation wrong, but in our latest blog, Helen Donald, Partner in the STRAT7 Advisory team, takes a deep dive into how to get it right. For us, success in innovation boils down to the inception of the idea – the aha moment – that comes when everything falls into […]
Creating the right mindset for great innovation
Kate Jones, Senior Principal in the STRAT7 Advisory team, reveals how to create the ideal mindset for ‘aha moments’ during innovation sessions by overcoming three common obstacles. After weeks of preparation, everything is set for your innovation session. The team have the time in their diaries, you’ve designed some fun and creative exercises and you’ve […]
