Understanding customer centricity in pharma and healthcare: 5 key takeouts
Customer centricity isn’t a new topic, but has the healthcare and pharmaceutical industry truly got a handle on it? We had a really interesting discussion on this in our recent webinar and were fortunate to have Lucy Mitchell from Jazz Pharmaceuticals join us to give her perspective. It’s not too late to listen in and […]
The change challenge: Reinventing customer centricity in the pharma industry
Björn Dufwenberg, Managing Director at STRAT7 Advisory, shares how pharma and healthcare companies can adopt a more customer-centric approach, meeting the changing needs of their customers while delivering more value to them. STRAT7 Advisory together with Incite Health, will be running a webinar to explore how, in today’s business landscape – where change is happening […]
Customer centricity is linked to higher share price growth
Unstructured data analysis of the annual reports of FTSE 350 businesses reveals those that lead on customer centricity, as evidenced by the language used, grew their share prices over a three-year return by 10% more than those who were the least customer-centric. According to our study of 700 Annual Reports from the FTSE 100 and […]
Reinventing customer centricity
Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
Podcast: Lessons in leadership and resilience
Our Group CEO Barrie Brien was recently interviewed by Nathan Anibaba, the host of industry podcast This is Influence, a show about how B2B brands and execs can become more influential.
The change challenge: Reinventing customer centricity in today’s business landscape
In today’s fast-paced business landscape, change is the name of the game – and customer centricity is the winning strategy. Are you ready to unlock the secrets to truly understanding and captivating your customers?
How to get ahead of the game: Wargaming for business
Björn Dufwenberg, Managing Director on the STRAT7 Advisory team, explains the concept of wargaming and how this approach can help navigate uncertainty and envision future market landscapes. Rather than simply reacting to shifting trends and changing consumer behaviours, businesses can find ways to get ahead of the game. Here’s how… If you’re face-to-face with a […]
STRAT7 launches Customer Centricity Assessment Tool, Path
STRAT7, the global strategic insight and customer analytics group, has today announced the launch of a dedicated customer centricity assessment tool, Path. It allows STRAT7 Advisory, the group’s consulting practice, to evaluate the capability of a business to anticipate the changing needs of its customer base, rather than just reacting to change. As the latest […]
Make change an opportunity: Our winning approach to customer centricity
The last decade saw no shortage of businesses that both succeeded and failed to capitalise on changing customer needs. Those that succeeded, such as Netflix, AirBnB and Uber, now dominate their markets while once-huge brands like Blockbuster and Kodak find themselves consigned to the history books. Not responding to changing customer needs puts your organisation […]
Putting the consumer at the heart of ESG strategy
Take an in-depth look at consumer attitudes and behaviours towards ESG and find out how to deliver meaningful impact to the lives of consumers, society and – importantly – the future health of your business using our consumer-centric framework.
