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Why ecosystems are the future of the research industry
In conversation with Peter Kneale, Group Strategy Director, STRAT7 Peter Kneale discusses how the rapid pace of change has highlighted the limitations of traditional agency structures, prompting STRAT7 to develop its own integrated ecosystem, combining big-company robustness with startup agility. Peter Kneale Strategy Director, STRAT7 What in a nutshell is the STRAT7 ecosystem? The STRAT7 […]
Synthetic data in market research – an expert perspective
In this Q&A, Hasdeep Sethi, Data Science Director and AI Lead at STRAT7, discusses synthetic data’s role in market research, the impact it’s having on the industry, and the trade-off that needs to be made between speed and precision.
