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How will the upcoming arrival of ChatGPT Health impact the dynamic between patients and healthcare professionals?
Our STRAT7 Health team recently ran a pulse survey with GPs and consumers to get some early insights on the implications. What we found was less a story about technology, and more a story about trust.
In the report we explore this potential shift in dynamic and what this means for Pharma brands.
Download the PDF report to understand:
- Current levels of awareness and early adoption of ChatGPT Health
- The anticipated uses by consumers
- How primary care physicians feel about it
- Where their concerns overlap
- The 3 key points pharma brands need to be considering right now
Preview of key findings
01
Awareness and early adoption
ChatGPT Health is not yet widely available. But it’s already widely known about. More than 60% of both consumers and primary care physicians say they are aware of it – but that awareness varies considerably in depth.
Given its infancy, we have focussed on measuring intent and expectation as these are leading indicators of behaviour.
Almost half of consumers are ready to try it
When asked how likely they would be to use ChatGPT Health if or when it becomes available, nearly half of consumers said they were likely or very likely to do so. They also expect to within six months of it launching.
45.5% of consumers say they are likely or very likely to use ChatGPT Health when available, with 21.5% saying they expect to use it within the first month, and almost 47% within six months.
Consumer: Likelihood to use
Q: How likely would you be to use ChatGPT Health if/when available? (n=400)
Consumer: Speed of use
Q: How soon do you expect to use ChatGPT Health, if/when available? (n=400)
02
How consumers plan to use ChatGPT Health
The anticipated uses of ChatGPT Health span the patient journey, and they cluster around moments that have traditionally been the predominant domain of healthcare professionals.
The uses consumers anticipate
Understanding medical notes or test results
Seeking a diagnosis
Identifying when to consult a healthcare professional
Preparing for an appointment with an HCP
Supporting treatment decisions
Q: For which purposes would you anticipate using ChatGPT Health if/when available? (n=400)
Download the ChatGPT Health report
See the full study findings and implications for pharma leaders:
