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A 12-year-old with a full skincare routine. A 50-year-old who's used the same soap for half a century.
Between these extremes lies a complex landscape where education doesn’t always equal maximalism, where TikTok rivals dermatologists as a trust source, and where brands face new ethical questions about who they’re selling to – and how. This report reveals what’s driving skincare engagement across generations and how your brand should respond.
What's inside?
- The contrast between generations buying skincare
- How discovery and learning happens differently
- Purchasing logic and how it’s changed
- Navigating the youth skincare paradox
- What this all means for your brand
Whether you’re developing products, refining messaging, or planning long-term strategy, we help brands navigate an increasingly complex beauty landscape.
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See the full study findings and implications for market leaders.
