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The media and entertainment landscape shifts monumentally, year on year, fuelled by constant innovation, shifting audience behaviours necessitating new revenue models, market fragmentation, and economic pressures. In this environment of immense transformation, truly understanding your audiences is key to unlocking strategies that drive meaningful growth.
STRAT7 market and customer research provides actionable insights that empower media and entertainment companies to navigate this dynamic landscape. Our expert team leverages cutting-edge research methodologies to deliver tailored solutions that drive growth and innovation. From identifying emerging trends to understanding consumer behaviour, we equip you with the knowledge to make informed decisions and stay ahead of the curve.
In a rapidly evolving digital landscape, we help media companies understand audience behaviours, leverage data analytics, and create content strategies that drive engagement and revenue.
With valuable insights into your market and competitors, you can make informed decisions that drive growth, profitability, and overall business performance.
ITV
How we helped ITV deliver more impactful commercials to get more people watching their shows
By understanding audience demographics, psychographics and consumption habits, as well as emerging trends, you can develop content that keeps your brand at the forefront of the conversation.
Tailor content that appeals to a broad audience, or develops a strong support base with niche audiences and markets.
By keeping your content on the cutting-edge, you ensure that you will always be a safe and reliable platform for advertisers.
Spread your reach to other mediums by understanding cross-platform consumption patterns, and creating content that seamlessly transitions from one platform to another.
Television and broadcasting
With insight communities, surveys, and AI data scraping, we can provide actionable insights that range from granular to all-encompassing. With our help, become the big fish of the small screen.
Film and motion picture
Write note-perfect messaging and target your ideal audiences through the most effective platforms, maximising the impact of your marketing budget and turning sleeper hits into blockbusters.
Video games
In the largest entertainment industry in the world, there’s always plenty to play for. We can gauge community sentiment to ensure your releases get the reception they deserve from the gamers that will appreciate them most.
Music publishing
Don’t let your marketing fall on deaf ears. From songwriting to streaming, we’ll help you match up-and-coming artists to the most receptive audiences and appropriate streaming services.
Radio and podcasts
From listeners to advertising impact, we can help radio and podcast companies find the most effective path to success.
Social media and user-generated content
Live entertainment and events
Pinpoint your pricing, pick your locations and maximise your audience with our customer research insights.
Through data scraping, cultural analysis, ethnographic research and professional interviews, we provide the insights you need to play to your audience, tailoring your content to delight your target viewership.
Media and entertainment market research is the process of systematically gathering, analysing, and interpreting data related to the media and entertainment industry. This includes studying consumer behaviour, market trends, industry dynamics, and competitive landscapes to gain valuable insights that inform decision-making.
Our proprietary AI tools can be used to scrape and analyse enormous quantities of unstructured data to glean consumer insights and feedback on both existing and proposed content.
Consumer behaviour is evolving away from traditional models at the same time as audiences are fragmenting, making it more difficult to reach and engage with viewers.
This shift from traditional models has also led to a decline in traditional advertising revenue, which is forcing companies to explore alternative monetisation strategies. The market is more hesitant when it comes to funding new projects, as well, instead preferring sequels, reboots and rehashes of existing successful content, which has led to a degree of stagnation. Finally, and most recently, the emergence of generative AI poses a lot of challenges, especially with respect to copyright, and ethical considerations around using models trained on the work of others without consent or compensation.
Predictive analytics can significantly improve decision-making in the media industry by providing insights into future trends, audience behaviour, and content performance.
We can work with companies from any area of the media and entertainment industry, and have helped brands from all industry sectors and regions of the world. Some of our past clients include the BBC, the NFL, Spotify, the Guardian, Eventbrite, Sveriges Radio, Hearst and Viacom.
Our ability to help businesses anticipate and adapt to changes in the constantly-evolving media and entertainment landscape is powered by our unique combination of AI-powered data synthesis and nuanced customer research. Our offerings are always entirely bespoke to the customer, and provide clients with exactly the insights they require to make informed business decisions.
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Shape your future – where is your future headed and what influences that direction
Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
Galvanise the business – how do you inspire action?
