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The media and entertainment landscape shifts monumentally, year on year, fuelled by constant innovation, shifting audience behaviours necessitating new revenue models, market fragmentation, and economic pressures. In this environment of immense transformation, truly understanding your audiences is key to unlocking strategies that drive meaningful growth.
STRAT7 market and customer research provides actionable insights that empower media and entertainment companies to navigate this dynamic landscape. Our expert team leverages cutting-edge research methodologies to deliver tailored solutions that drive growth and innovation. From identifying emerging trends to understanding consumer behaviour, we equip you with the knowledge to make informed decisions and stay ahead of the curve.
Succeed in the most dynamic, competitive and unforgiving sectors
Specialist media industry intelligence
The media and entertainment landscape shifts monumentally, year on year, fuelled by constant innovation, shifting audience behaviours necessitating new revenue models, market fragmentation, and economic pressures. In this environment of immense transformation, truly understanding your audiences is key to unlocking strategies that drive meaningful growth.
STRAT7 market and customer research provides actionable insights that empower media and entertainment companies to navigate this dynamic landscape. Our expert team leverages cutting-edge research methodologies to deliver tailored solutions that drive growth and innovation. From identifying emerging trends to understanding consumer behaviour, we equip you with the knowledge to make informed decisions and stay ahead of the curve.
"I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”
"What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together."
"The insight community platform allows us to keep our finger on the pulse with customers, and feed insights straight back to the business at a fast pace."
“The ideas and concepts that STRAT7 developed as part of the work are helping us structure future thinking on our brand. We’re extremely thankful for their partnership and would certainly work with them again on innovation strategy.”
“Our relationship with STRAT7 has been a highly rewarding and collaborative process. We’re extremely happy with the work we’ve done and the results of our joint effort.”
Better understand your audiences – their values, preferences, motivations and unmet needs.
Gather, collate and analyse huge quantities of viewer feedback through AI-powered data scraping and analysis.
We help you lead with authority, crafting thought leadership with fresh angles to delight audiences and advertisers alike.
Our media & entertainment industry specialisms
Better understand your audiences – their values, preferences, motivations and unmet needs.
Gather, collate and analyse huge quantities of viewer feedback through AI-powered data scraping and analysis.
We help you lead with authority, crafting thought leadership with fresh angles to delight audiences and advertisers alike.
Customer and market research is crucial for media companies to stay relevant in a competitive industry that is rapidly changing.
By understanding audience demographics, psychographics and consumption habits, as well as emerging trends, you can develop content that keeps your brand at the forefront of the conversation.
Tailor content that appeals to a broad audience, or develops a strong support base with niche audiences and markets.
By keeping your content on the cutting-edge, you ensure that you will always be a safe and reliable platform for advertisers.
Spread your reach to other mediums by understanding cross-platform consumption patterns, and creating content that seamlessly transitions from one platform to another.
The importance of customer & market research in the media industry
Customer and market research is crucial for media companies to stay relevant in a competitive industry that is rapidly changing.
By understanding audience demographics, psychographics and consumption habits, as well as emerging trends, you can develop content that keeps your brand at the forefront of the conversation.
Tailor content that appeals to a broad audience, or develops a strong support base with niche audiences and markets.
By keeping your content on the cutting-edge, you ensure that you will always be a safe and reliable platform for advertisers.
Spread your reach to other mediums by understanding cross-platform consumption patterns, and creating content that seamlessly transitions from one platform to another.
No matter your content or platform, we can help you navigate the evolving media landscape, optimise content distribution, and maximise audience engagement.
Write note-perfect messaging and target your ideal audiences through the most effective platforms, maximising the impact of your marketing budget and turning sleeper hits into blockbusters.
In the largest entertainment industry in the world, there’s always plenty to play for. We can gauge community sentiment to ensure your releases get the reception they deserve from the gamers that will appreciate them most.
Don’t let your marketing fall on deaf ears. From songwriting to streaming, we’ll help you match up-and-coming artists to the most receptive audiences and appropriate streaming services.
From listeners to advertising impact, we can help radio and podcast companies find the most effective path to success.
Understand your audience and target your cutting edge content to the most impactful platforms and user segments.
Helping film, gaming, TV, and more thrive in a dynamic market
No matter your content or platform, we can help you navigate the evolving media landscape, optimise content distribution, and maximise audience engagement.
Television and broadcasting
With insight communities, surveys, and AI data scraping, we can provide actionable insights that range from granular to all-encompassing. With our help, become the big fish of the small screen.
Film and motion picture
Write note-perfect messaging and target your ideal audiences through the most effective platforms, maximising the impact of your marketing budget and turning sleeper hits into blockbusters.
Video games
In the largest entertainment industry in the world, there’s always plenty to play for. We can gauge community sentiment to ensure your releases get the reception they deserve from the gamers that will appreciate them most.
Music publishing
Don’t let your marketing fall on deaf ears. From songwriting to streaming, we’ll help you match up-and-coming artists to the most receptive audiences and appropriate streaming services.
Radio and podcasts
From listeners to advertising impact, we can help radio and podcast companies find the most effective path to success.
Social media and user-generated content
Live entertainment and events
Pinpoint your pricing, pick your locations and maximise your audience with our customer research insights.
From London to Sydney, and everywhere in between, our international footprint means we can investigate, analyse and evaluate any global audience you want.
From the BBC and Spotify, to the FA and NFL, we know what it means to support the World’s biggest entertainment brands with their most ambitious projects.
We offer flexible, collaborative programmes tailored to your needs, adapting in scale, size and speed to support your content creation process on your terms.
We’re a holistic market research and insights agency, just as comfortable gathering social listening data as analysing shifting viewer behaviour or assisting with ongoing content strategy development.
Why choose STRAT7 for media & entertainment
market research?
A global tech-enabled strategy, insights and analytics agency
Global reach, regional presence
From London to Sydney, and everywhere in between, our international footprint means we can investigate, analyse and evaluate any global audience you want.
Demonstrated history of success
From the BBC and Spotify, to the FA and NFL, we know what it means to support the World’s biggest entertainment brands with their most ambitious projects.
Flexible and collaborative
We offer flexible, collaborative programmes tailored to your needs, adapting in scale, size and speed to support your content creation process on your terms.
End-to-end strategy
We’re a holistic market research and insights agency, just as comfortable gathering social listening data as analysing shifting viewer behaviour or assisting with ongoing content strategy development.
Through data scraping, cultural analysis, ethnographic research and professional interviews, we provide the insights you need to play to your audience, tailoring your content to delight your target viewership.
Helping energy companies worldwide understand their customers, market, competition & potential
Through data scraping, cultural analysis, ethnographic research and professional interviews, we provide the insights you need to play to your audience, tailoring your content to delight your target viewership.
Fifteen years in the making, here’s our ebook about creating culturally charged commercial advantage for the world’s most exciting brands.
Free ebook
How we work with culture
Fifteen years in the making, here’s our ebook about creating culturally charged commercial advantage for the world’s most exciting brands.
Talk to the team
Media and entertainment market research is the process of systematically gathering, analysing, and interpreting data related to the media and entertainment industry. This includes studying consumer behaviour, market trends, industry dynamics, and competitive landscapes to gain valuable insights that inform decision-making.
Our proprietary AI tools can be used to scrape and analyse enormous quantities of unstructured data to glean consumer insights and feedback on both existing and proposed content.
Consumer behaviour is evolving away from traditional models at the same time as audiences are fragmenting, making it more difficult to reach and engage with viewers.
This shift from traditional models has also led to a decline in traditional advertising revenue, which is forcing companies to explore alternative monetisation strategies. The market is more hesitant when it comes to funding new projects, as well, instead preferring sequels, reboots and rehashes of existing successful content, which has led to a degree of stagnation. Finally, and most recently, the emergence of generative AI poses a lot of challenges, especially with respect to copyright, and ethical considerations around using models trained on the work of others without consent or compensation.
Predictive analytics can significantly improve decision-making in the media industry by providing insights into future trends, audience behaviour, and content performance.
We can work with companies from any area of the media and entertainment industry, and have helped brands from all industry sectors and regions of the world. Some of our past clients include the BBC, the NFL, Spotify, the Guardian, Eventbrite, Sveriges Radio, Hearst and Viacom.
Our ability to help businesses anticipate and adapt to changes in the constantly-evolving media and entertainment landscape is powered by our unique combination of AI-powered data synthesis and nuanced customer research. Our offerings are always entirely bespoke to the customer, and provide clients with exactly the insights they require to make informed business decisions.
FAQs
Media and entertainment market research is the process of systematically gathering, analysing, and interpreting data related to the media and entertainment industry. This includes studying consumer behaviour, market trends, industry dynamics, and competitive landscapes to gain valuable insights that inform decision-making.
Our proprietary AI tools can be used to scrape and analyse enormous quantities of unstructured data to glean consumer insights and feedback on both existing and proposed content.
Consumer behaviour is evolving away from traditional models at the same time as audiences are fragmenting, making it more difficult to reach and engage with viewers.
This shift from traditional models has also led to a decline in traditional advertising revenue, which is forcing companies to explore alternative monetisation strategies. The market is more hesitant when it comes to funding new projects, as well, instead preferring sequels, reboots and rehashes of existing successful content, which has led to a degree of stagnation. Finally, and most recently, the emergence of generative AI poses a lot of challenges, especially with respect to copyright, and ethical considerations around using models trained on the work of others without consent or compensation.
Predictive analytics can significantly improve decision-making in the media industry by providing insights into future trends, audience behaviour, and content performance.
We can work with companies from any area of the media and entertainment industry, and have helped brands from all industry sectors and regions of the world. Some of our past clients include the BBC, the NFL, Spotify, the Guardian, Eventbrite, Sveriges Radio, Hearst and Viacom.
Our ability to help businesses anticipate and adapt to changes in the constantly-evolving media and entertainment landscape is powered by our unique combination of AI-powered data synthesis and nuanced customer research. Our offerings are always entirely bespoke to the customer, and provide clients with exactly the insights they require to make informed business decisions.
Other industries
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Identify your audience – who are they and what do they expect?
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