Skip to content 
In a sector that has been hit hard by global events and economic challenges, market and consumer-centric insight are key to unlocking the travel and leisure industry’s most compelling propositions and innovations. Gaining share in such a competitive sector is only possible by winning consumer attention and discretionary spend.
Our insights, trend analysis and modelling processes dig deep into customer behaviour and preferences, providing you with actionable data that helps your innovation, positioning and change-management truly take flight. No matter your sector, we can chart you a course to sustainable growth.
From shifting travel patterns to evolving guest expectations, we help tourism and leisure businesses understand and adapt to changing consumer behaviors while creating memorable experiences.
Segment your audience to discover underrepresented groups and create offerings to win them over.
Investigate customer needs to innovate beyond the obvious and develop offerings that strike a chord with your audience.
Our customer insights help you communicate with clarity and sincerity to create messages that truly resonate.
Skyscanner
How a segmentation-led solution enabled Skyscanner to better understand planning needs, booking behaviours and travel aspirations.
Understanding traveller preferences, emerging trends, and market dynamics is essential for tailoring experiences, optimising operations, and attracting a loyal customer base.
Stay ahead of emerging trends, like sustainable and solo travel, or experiential tourism. By understanding changing preferences, you can modify your services to meet customers’ evolving needs.
Remain compliant and identify opportunities to innovate your business models in ways that align with regulatory requirements.
Improve efficiency and negotiate better deals with suppliers by locating areas where costs can be reduced and operations streamlined.
Identify target market segments that prioritise sustainability and environmental responsibility and tailor your products and services to meet these demands.
No matter your guest, customer or traveller type, we can help you optimize your operations, enhance customer experiences, and capitalise on the latest trends.
Keep abreast of the latest trends in the hospitality market, understand evolving guest preferences, and optimise your operations to deliver exceptional experiences.
Harness the power of data-driven insights to optimise your travel packages, personalise experiences, and identify emerging destinations, ensuring your business stays ahead of the curve.
Leverage in-depth customer insights to optimise your route planning, improve service quality, and ensure a seamless and satisfying passenger experience.
Create immersive experiences, streamline operations, and drive revenue by tailoring offerings to specific audience segments.
Improve booking platforms, enhance customers’ travel experiences, and predict future trends to ensure a competitive edge in the ever-evolving travel landscape.
Better understand consumer preferences for experiences and destinations, and refine your product offerings to create unforgettable experiences.
Our global reach and local market research methods keep us attuned to regional dynamics, and ensure we’re connected in meaningful, culturally relevant ways.
From TUI, to British Airways and P&O Cruises, we know what it means to support the World’s biggest travel and leisure brands with their most ambitious projects.
Our work isn’t done once we supply you with insights. We’re as comfortable gathering traveller data, analysing shifting cultural trends or aiding brand and communication alignment.
We can plug & play to give instant access to specific global audiences, or join for the long haul participating from initial scripting through to insights management.
Navigate the dynamic travel and leisure landscape with our expert insights. Understand the evolving preferences of global travellers, identify emerging trends, and optimise your offerings to deliver exceptional experiences.
Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
Our unique approach to market insights in the travel and tourism sectors is characterised by a data-driven, customer-centric, and future-focused perspective.
We combine advanced analytics with deep industry expertise to deliver actionable insights that help our clients navigate the complexities of the travel and tourism industry.
Subscribe
Get the latest market research news and insights delivered directly to your inbox. Subscribe to the STRAT7 newsletter today.
Shape your future – where is your future headed and what influences that direction
Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
Galvanise the business – how do you inspire action?
