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What CMOs need to know before synthetic respondents enter the sample
In this episode, Sarah Askew and Hasdeep Sethi discuss the latest STRAT7 study on synthetic data in market research, exploring its benefits, limitations, and practical applications for CMOs. They analyze how synthetic data can enhance survey research amidst rising costs, fraud, and declining response rates.
Synthetic data creates convincing responses, but not coherent respondents.
Key highlights
- Drivers of synthetic data adoption in market research.
- Types of synthetic data and their applications.
- Recent improvements in synthetic data accuracy.
- Limitations of synthetic data in trend detection. and segmentation
- Practical recommendations for using synthetic data.
