Skip to content Make your data work harder with our proprietary generative and analytical AI toolkit
We seamlessly integrate AI into our solutions, processes and platforms to deliver AI-powered strategies that help you get closer to your customers in faster, smarter ways.
Our proprietary AI toolkit helps us to analyse and act on the perspectives that make a difference – so you can translate customer feedback into real results.
Our specialist AI team combines senior business advisors, researchers, data scientists, infrastructure, engineers and security experts to create and build AI into our solutions, processes and platforms.
We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models.
We have over 20 years using a variety of predictive Machine Learning techniques to enhance customer interactions (eg CRM optimisation) and make smarter market decisions (eg marketing mix modelling).
strat7GPT is our proprietary generative AI tool that leverages text-based data sources, such as PDFs, reports, news, announcements, and call logs, to synthesise intelligence quickly and efficiently.
Our own AI platform to discover online insights and opportunity at scale and pace, and integration of AI-driven analysis techniques and strat7GPT security and scaling to bring NLP and generative AI benefits to our qualitative and quantitative platforms.
Absorb, structure and quantify vast amounts of information from multiple sources to extract valuable insights and tell powerful data-driven stories.
Eliminate the ‘noise’ from unstructured data and uncover the ‘why’ behind what consumers really think, feel and do to build stronger connections.
Combine multiple datasets to develop a deeper perspective on customers’ needs, behaviours and attitudes.
Fuse your customer database, primary research and 3rd party data to make confident customer and market predictions.
Use the latest machine learning and quantitative analytical techniques, with a focus on providing diagnostic evidence to take action.
Collect and analyse vast quantities of data at a fraction of the cost and time of traditional research techniques.
With a range of sources and tools at our fingertips, we can gather and analyse a diverse and richer data set that better answers your business questions.
Speed up knowledge review, inspire questionnaire content, and interact with segments via our segmentation chatbot
Detect emerging trends from online conversations and imagery to help shape your cultural strategy.
Quickly scrape thousands of benchmarked brand perceptions from actual users of your products and keep an eye on what your competitors are saying.
Combine AI prompting and analysis to get better feedback on ideas, in consumers own language.
Capture journey experiences using text, audio, imagery and video from review sites, call centres, and our proprietary in-the-moment diaries via WhatsApp
.
Our journey of innovation in machine learning, natural language processing, and generative AI has spanned over two decades – resulting in one of the most complete solutions on the market.
Eliminate ‘noise’ from unstructured data and uncover the ‘why’ behind what consumers really think, feel and do.
Craft messages that resonate with customers, identify new innovation opportunities and improve the customer experience.
Combine multiple datasets to develop a deeper perspective on customers’ needs, behaviours and attitudes.
Collect and analyse vast quantities of data at a fraction of the cost and time of traditional research techniques.
Minimise the potential for rushed responses or bias in research with real-time AI analysis and customer questioning.
Analyse private and public data in a secure environment – giving you all the benefits of commercial generative AI, without the risk.
We can access thousands of online data sources through subscriptions, APIs and web scraping, including forums and social media.
Maximise the context, clarity and value of respondent inputs with intelligent questioning powered by NLP and generative AI.
From Ikea, to the NFL and Asahi, we know what it means to support the world’s biggest brands with their most ambitious research projects.
From implementation to integration, the STRAT7 team features world-class specialists across data science, engineering and consultancy.
We’re not interested in AI for its own sake. We’re focused on using it to provide quicker and smarter answers to our clients’ business questions
Our bespoke AI toolkit has been stress tested and optimised, providing robust and balanced data rather than out-of-the-box solutions that re-enforce stereotypes.
We use AI to assist, not provide answers. Avoiding hallucinations through human-controlled data collection and ensuring AI reveals its sources, we enable confident recommendations.
Our ISO accreditation and data policies ensure a secure environment for analysing private and public data, giving you the benefits of commercial generative AI without the risks.
Subscribe
Get the latest market research news and insights delivered directly to your inbox. Subscribe to the STRAT7 newsletter today.
Shape your future – where is your future headed and what influences that direction
Define your difference – what helps you win?
Identify your audience – who are they and what do they expect?
Galvanise the business – how do you inspire action?
