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Industries we work with

No matter your industry, we help you make change your opportunity

Global strategic insight and analytics group

Customer-centric growth strategies, AI-powered analytics and trend-predictive insights.

From SMEs in retail and consumer goods, to major global brands, our specialist teams have helped companies of all shapes, sizes and sectors anticipate trends, expand to new regions and develop new innovations – driving brand evolution at every opportunity.

Vital statistics

Our group in numbers

Offices globally, spread across 3 continents
0
Data, strategy and insight specialists worldwide
0
Of our projects comes from returning clients
0 %

Industries

Deep industry insights with commercial impact

No matter your industry, we can analyse your market, customers, competitors, and even your own operations, so you can make truly informed decisions that benefit both your customers and wallet.

Customer and retail

Master rapid consumer shifts with confidence

With fierce competition for attention, achieving consistent, profitable growth is tough. We assist businesses in selecting their targets, defining their strategy, and executing with excellence – backed by insightful, consumer-centric analysis.

Energy and utilities

Thrive in the green energy transition

The journey to net zero presents challenges in securing supply, maintaining affordability, and adopting cleaner energy. We expertly navigate these complexities, engaging stakeholders, unlocking opportunities, and managing reputational risks.

Financial services

Drive growth through distinct and compliant offerings

Financial services firms face shifting consumer attitudes, deepening competition, economic uncertainty, and greater regulatory pressures. We help you drive growth by meeting customer and regulatory demands, and developing adaptable, distinct, consumer-centric offers.

Health & life sciences

Reimagine customer engagement in Pharma

The pharma sector is rapidly evolving, and as competition intensifies, customer interactions risk becoming dull and uniform. To stand out, it’s essential to have a comprehensive strategy that fosters meaningful connections with everyone, from healthcare professionals to patients. We help you elevate these interactions, ensuring they match the sophistication found in sectors like banking and FMCG.

Media and entertainment

Know your audience and rewrite your narrative

In the ever-evolving media and entertainment landscape, convergence is blurring the lines between gaming, TV, and film. User-generated content is increasingly competing for audience attention and advertising revenue. We help you stay ahead by understanding these shifts and leveraging them to your advantage.

Technology

Keep your business on the cutting edge

In a whirlwind of innovation, new revenue models, and ever-shifting audience preferences, tech brands face relentless change.  We design growth strategies that anchor our clients’ long-term brand relevance in this ever-shifting landscape.

Travel & leisure

Create memorable travel experiences

Attract and engage consumers by creating unforgettable experiences and capturing discretionary spending. We assist travel and leisure businesses in understanding and anticipating evolving customer expectations regarding destinations, pricing, service quality, and overall experiences.

B2B and specialist audiences

Target any audience, precisely

We connect you with hard-to-reach audiences, utilising expert recruiters and tailored strategies to access diverse groups. By understanding complex decision-making processes and customer behaviour, we provide actionable insights that empower you to innovate and optimise your sales and marketing strategies.

Let's start talking

Giles Darby

Featured content

Let us know how we can help you win at change.

A bit more about us

Blog

Maximising brand potential to guide business growth

Blog

Preparing for change needs a jazz musician’s mentality

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio