On Thursday, 26th June 2025 we hosted an exclusive in-person event to learn from leading experts and senior insights professionals as we explored how to navigate disruption, influence decisions and drive meaningful impact.
Overview
The way decisions are made is changing. Truth is fluid. AI is reshaping the world of insight. And brands are under pressure to move faster, adapt constantly, and stay agile—while still grounding decisions in evidence. Where does this leave Insight teams?
Exactly where they need to be – ready to lead.
We explored:
- The evolving role of insights in a world of misinformation and AI
- Practical strategies to influence decision-making with speed and agility
- The roadmap to future-proofing your insights function
- A new approach to customer centricity
Where
The Hoxton Holborn (The Apartment)
199-206 High Holborn
London, WC1V 7BD
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When
Thursday, 26 June 2025
2:30pm: Arrival & registration
3pm: Session start
6pm: Drinks & networking
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The event covered:
Welcome
The Insight Reckoning
Session 1
Keynote by Dr Jack Lewis - The decision dilemma
Session 2
Where we are now – and where we are heading next
Session 3
From insight to influence
Welcome:
The Insight Reckoning – the new balancing act
How do leaders make confident, evidence-based decisions in a world of data overload, misinformation, and AI-blurred realities? We’ll explore the concept of ‘decision distress’—and why, despite increasing chaos and disruption, this is the perfect time for insight teams to step up, redefine their role, and help drive faster, smarter, and more trusted decisions.
Session 1:
The decision dilemma: how to think straight in a messy world
In this energising keynote, Dr Jack Lewis will explore how the brain really makes decisions—and where it often goes wrong. He’ll explain why gut instinct can mislead in unfamiliar situations, and how GenAI and information overload can fuel false confidence. Jack will challenge insight teams to think differently about the role they play—not just in providing data, but in helping decision-makers cut through noise, avoid cognitive traps, and act with greater clarity and confidence
Session 2:
Where we are now – and where we are heading next:
This interactive session gives attendees the chance to reflect, contribute, and connect. We’ll explore where insight teams stand today—what’s working, what’s not, and what’s needed next. Using findings from a recent STRAT7 study as a starting point, we’ll open the floor for discussion, challenge assumptions, and map out shared priorities. Expect to hear fresh perspectives and practical ideas that will set the stage for the solutions-focused final session.
Session 3:
From insight to influence – Practical steps for shaping strategy and staying ahead
In the final session, we’ll bring together the themes from the day and explore what they mean for the future of insight. We’ll share practical ways insight teams are stepping up—moving beyond informing decisions to actively shaping strategy. We’ll look at how tools like AI, agile planning, and new models of customer-centricity are helping teams navigate uncertainty, influence decisions at pace, and become indispensable to their organisation’s future.
...plus, get a sneak peak into our AI Innovation Lab
You’ll have the opportunity to demo some of the AI tools we’ve been working on—showing how AI is being applied to real insight challenges. The team will be on hand for any questions or thoughts, so please do come and have a chat.
Drinks and networking
We rounded off the afternoon with drinks, nibbles, and a chance to continue the conversation. Whether you wanted to ask a follow-up question, swap ideas with peers, or just catch up with friendly faces—it was great to enjoy some relaxed social time!
The venue
Taking place in The Hoxton Holborn’s dedicated events venue ‘The Apartment’, this multi-room, individually designed space feels like home, centred around a communal kitchen pantry where you will be invited to help yourself to drinks and snacks.
Access 'The Insight Reckoning' slides
We’re pleased to let you know that the presentation slides are now available for download.