Blogs

Analytics & AI

WEIRD in, WEIRD out

Why today’s AI thinks American, and why that’s a problem. This provocative read from STRAT7 explores how generative AI tools mirror a narrow slice of humanity “WEIRD cultures” and what that means for global insight, research and innovation. Discover how to protect cultural nuance in an automated world.

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Analytics & AI

Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era

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Industry trends

The future of travel & leisure: Navigating now, next, and beyond

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Innovation & NPD

Your strategic guide to navigating consumer health convergence

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Analytics & AI

STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs

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Analytics & AI

Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging

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Analytics & AI

A week in the life of the STRAT7 AI Innovation Lab

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Analytics & AI

The STRAT7 AI Innovation Lab: Navigating the AI Revolution

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Customer-centric growth strategy

The overlooked generation: Redefining financial services for Baby Boomers

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Customer-centric growth strategy

Generation squeezed: How Gen X navigates financial pressures from all sides

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Customer-centric growth strategy

Millennials and Zoomers: Understanding the financial mindset of younger generations

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Customer-centric growth strategy

Nobody puts Baby in the corner: Category visioning for customer-centric growth

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Industry trends

Why ecosystems are the future of the research industry

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Analytics & AI, Industry trends

Synthetic data in market research – an expert perspective

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Analytics & AI

MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways

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Analytics & AI

A well trained assistant

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Analytics & AI

Putting our segment chatbot to the test

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Analytics & AI

Simulated conversations vs fully synthetic data

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Analytics & AI

A chatbot with principles

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Analytics & AI

How a CEO can get closer to their customers

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Customer-centric growth strategy

Maximising brand potential to guide business growth

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Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

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Customer-centric growth strategy

Lessons in strategy from board games

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Analytics & AI

AI in strategic insights: 7 myths vs realities

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Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

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Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

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Analytics & AI

AI Myth #3: Generative AI can never be representative

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Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

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Analytics & AI

AI – Myth #1 – AI is a distraction

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Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

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Analytics & AI

Three principles for building bespoke AI solutions

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Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

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Analytics & AI

Predictions for AI in strategic insights in 2024

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Customer-centric growth strategy

Brand value is more tangible than you might think

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Customer-centric growth strategy

Key pillars to brand success in changing times

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Innovation & NPD

Doing more with your core: 3 ways to add real value

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Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

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Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

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Segmentation

Help! My segmentation is failing

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Analytics & AI

How can companies be successful in AI product development?

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Innovation & NPD

What’s your innovation superiority strategy?

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Customer-centric growth strategy

How to get ahead of the game: Wargaming for business

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Innovation & NPD

Innovation at the intersection: How aha moments are born

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Innovation & NPD

Creating the right mindset for great innovation

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Customer-centric growth strategy

Make change an opportunity: Our winning approach to customer centricity

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Customer-centric growth strategy

Becoming truly customer-centric: 3 key challenges

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Customer-centric growth strategy

Bad innovation: An irreverent guide to creating innovation that fails

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Cultural strategy & trends

The benefits of cultural insight

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