Techlash: Six tech tensions and the implications for UK brands

Today technology underpins every part of our lives. Understanding techlash – the growing pushback against tech giants and the role of technology in day-to-day life – is therefore critical for all sectors. And while concern about tech is widely evidenced, it often overlooks the say-do gap and offers little practical direction for brands.

Our webinar on-demand explores the six tech tensions of techlash and the implications for UK brands, including:

• What Gen Z and parents reveal about dependency, anxiety and pushback behaviours – and how to design and communicate for conditional trust.
• Where consumers draw ethical red lines and how brands can set boundaries credibly in policy, product and messaging.
• What the trust–convenience stalemate means for brand strategy, customer experience and product decisions.