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STRAT7 Audiences is expanding its proprietary research panel capability into the Republic of Ireland, following an agreement with leading Irish research consultancy Amárach Research.
The partnership will see members of Amárach’s established Irish consumer panel migrate to STRAT7 Audiences‘ proprietary panel platform, adding to the existing Republic of Ireland panel within the STRAT7 Audiences network.
It brings together Amárach‘s longstanding knowledge of the Irish market and established respondent community with STRAT7 Audiences’ international reach, technology, panel management and operational infrastructure.
Tom Bates,
Managing Director, STRAT7 Audiences
"Amárach has built a highly engaged and trusted panel community in Ireland, and we're delighted to welcome its members into the STRAT7 Audiences ecosystem. This migration brings together Amárach's strong respondent relationships and market expertise with our scale, technology and operational capabilities. Together, we're creating an even stronger platform for delivering high-quality insights, while ensuring an excellent experience for panellists and greater value for clients across Ireland and beyond."
The partnership represents an evolution of the relationship between STRAT7 Audiences and Amárach, with both businesses investing in the continued development of research capabilities for the Irish market and internationally.
Alison Flannery, Research Director, UK & Ireland at Amárach Research, said:
“Together, we are investing in a stronger, more innovative research ecosystem that enhances the experience for panellists, reinforces data quality and security, and expands the capabilities available to our clients in Ireland and across international markets. We believe this collaboration will help shape the next generation of survey and insight solutions.”
The panel growth will support a broad range of quantitative research requirements, including nationally representative consumer research, targeted audience studies and ongoing tracking programmes.
Clients of both STRAT7 and Amárach Research will be able to access the enhanced capability through STRAT7 Audiences directly, providing greater flexibility for organisations conducting research within Ireland or across multiple international markets.
The new panel forms part of STRAT7 Audiences’ continued investment in data integrity, trusted data outputs and its ambition to provide clients and agency partners with high-quality, flexible and reliable access to consumers across key international markets.
About STRAT7
STRAT7 is a global tech-enabled strategy, insights, and analytics group that leverages AI-powered technology and human expertise to help businesses stay ahead of change. With a fully integrated ecosystem of 400+ experts, we equip brands with the actionable strategies and foresight needed to navigate disruption, accelerate customer-centric growth, and achieve meaningful commercial advantage.
Our agencies include: STRAT7 Advisory, STRAT7 Audiences, STRAT7 Bonamy Finch, STRAT7 Crowd DNA, STRAT7 Incite, STRAT7 Jigsaw, and STRAT7 Researchbods.
STRAT7 is headquartered in London with offices in Amsterdam, Leeds, New York, and Sydney.
For media enquiries, please contact hello@strat7.com.
About Amárach Research
Amárach Research is an independent Irish market research and insights consultancy that helps organisations understand people, anticipate change, and make better decisions. Combining research expertise, behavioural insight, analytics, and emerging AI-powered approaches, Amárach delivers actionable evidence that supports growth, innovation, and positive societal impact.
Founded in 1989 and headquartered in Dublin, Amárach works with leading organisations across the public, private, and not-for-profit sectors in Ireland and internationally, and is part of the IRIS International network of independent agencies.
